Conversion is always a key component to any marketing strategy and Google's new one is rather inviting.

In short, it's a "Don't click here" call to inaction.

And the five year old in me say: Uh-huh.


Mea culpa. I had to click something.

The long and short of it is I really can't decide if it's a good thing or a bad thing. That little "don't click here" order has stayed with me all afternoon.

And of course, if you see enough of those little don't click here signs, I suppose it could prove enough incentive to move to the paid listings, but Google wouldn't do that... would they?...

Have a good one.

~The (SEP) Guy