Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Search Engine People
  • SEO
  • SEM
  • CRO
  • Display
  • Blog
  • Why Us
  • Contact
  • Join Our Team
  • Get A Quote

Toll Free: 1-877-695-7388

GTA: (647) 699-2838

CAPTURE the Buyer with a BOLD Title

Danna Crawford | November 19th, 2008
Tweet
Share9
Share
Pin
9 Shares

As SEO's we know how important titles are; not just to the search engine but to get searchers to clicks, as calls to action.

Danna Crawford is a long time eBay Powerseller. Her ability to craft effective titles directly impacts her income. Although many of her examples naturally pertain specifically to eBay, the same principles can be applied to general and ecommerce titles

The wording of the title when selling an item on eBay is very important for a few reasons.

  • To Capture the readers attention
  • To be picked-up easily in search engines
  • And most importantly, to make a sale!

As a mom helping other moms, having learned the tricks of the trade on a tight budget myself, I encourage them to avoid additional fees and pay extra attention to the wording and style of the title when selling an item on eBay.

I teach them to play with words in the title to catch the attention of those eBay shoppers that shop by browsing through categories. Category shoppers scan through the listings by each category.

Some sellers will splurge on the extra options at eBay and pay fees to bold or highlight their items. My suggestion to those on a budget is to simply word the title items with attention style. Meaning; use CAPS and lowercase lettering in order for ATTENTION.

By using this style it will force the eyes browsing through the categories to sway over to your words that are standing out at ATTENTION!

Here is a great example from one of my listings:

Vintage LORD ELGIN Watch Wristwatch ROLLED Gold Band NR

Notice the effect CAPS can have on the title. I also used watch and wristwatch to help with those buyers that may be searching: Lord Elgin Watch or Lord Elgin Wristwatch.


Captivated

Keywords are very important in order for an item to show up on the first page of a google search.

If an item youre selling is commonly misspelled it may be a good idea to include the misspelling into the title in addition to the correct spelling if you have enough room.

Example: DR. MARTENS Doc Martin SHOES sz.10 BROWN Doctor Martan

The proper spelling for this popular shoe that generally sells very well is: Dr. Marten. I would then have the correct wording at the start and try to include as many wrong ways in the title that room will allow, yet making sure to have room for the important selling points of the shoe like the size and/or color.

The eBay title only allows for 55 characters. Its important to take advantage of all those letters by using quality words and to avoid common words like: a, and, the. There is no need to use commas.

Also avoid hyphens (if theyre not appropriate) or fancy markings touching the letters that may mess up search results. Avoid: L@@K or WOW. Use a valuable acronym which may help you to sell that item instead.

There are many different and interesting acronyms used in the eBay world. A friend of mine and I put a book together called: Words For Auction, available directly from the publisher.

A few examples that are commonly used in eBay titles:

  • NWT = New With Tag.
  • NWOT = New Without Tag.
  • MIB = Mint In Box.
  • NR = No Reserve.

Acronyms are great to use as space fillers in titles and a fun way to add a bit of a description to the title.

Think like a buyer when writing a title.

What words will make me what to click on this and buy this item?

What way can I spell this out to capture the attention of those viewing?

Bottom line:

GET creative and CAPTURE the reader to WANT more!

Danna Crawford, eBay powerseller and CEO/Founder of PowerSellingMom, Inc. and WholesaleBoxLots.com. You can follow Danna on Twitter or check out her eBay store

Images courtesy of liewcf and Mark A. Vargas

Tweet
Share9
Share
Pin
9 Shares
Posted in Content

15 thoughts on “CAPTURE the Buyer with a BOLD Title”

  1. Data Entry Services says:
    November 19, 2008 at 6:08 pm

    I think it is a gift to know what words will catch the attention that you seek. I appreciate the advice to play around with different titles to see what works.

    Thanks.

  2. Danna Crawford says:
    November 19, 2008 at 11:04 pm

    Thanks for your comment! I personally love a good challenge! You could look at it as a challenge and seek out those HOT words to capture the readers attention.

  3. SEO Test says:
    November 20, 2008 at 9:11 am

    yes Title in many cases is important not for search engine only.

  4. Utah SEO says:
    November 20, 2008 at 9:44 am

    One thing more people need to realize..when everything is bold, nothing is bold. Too often people want to make everything stand out.

  5. Danna Crawford says:
    November 20, 2008 at 10:19 am

    Utah, great point!
    Not a good idea to BOLD it all. Only a word or a few now and then.

    Even notice the highlighted area above. It does make you stop and LOOK while reading a story.

    Just curious, did that photo captivate you? ((smiles))

    THANKS SEO test for the comment!

  6. Caleb says:
    November 20, 2008 at 6:10 pm

    Does the thing about blod face being picked up by engines work the same for italicized words?

  7. Comparison Shopping says:
    November 21, 2008 at 3:35 am

    I do not think that it is a gift at all. It is a lot of trial and error and the use of BOLD helps if used judiciously.

  8. Matt Helphrey says:
    November 21, 2008 at 10:53 am

    Great tips! The title is the first thing the reader sees so it is crucial to make that first impression a good one.

  9. Free Directories says:
    November 21, 2008 at 11:06 am

    this is really inspiring! i did not know that factors like keywords can have such great impacts on online marketing.

  10. Søkemotoroptimalisering says:
    November 22, 2008 at 1:34 pm

    i have always been a great fan of Danna. she has inspired me to make a move in this field. thanks a lot!

  11. Singapore Internet Marketing says:
    November 23, 2008 at 11:38 am

    Keywords in title is especially important when the domain does not belong to you. Seriously, what other factors can you edit to bring your items up on the search results. You need to capture the buyers’ attention, in order to sell to them. Focus on the title.
    Anna Nguyen

  12. fun info says:
    November 24, 2008 at 1:42 am

    Agree. Choosing the right and targeted keywords make good results for SEO. Your tips very helpful, Thanks.

  13. Metaspring says:
    November 24, 2008 at 7:31 pm

    It is true that being picked up by the search engines is at least as important as catching the buyers eye, so the title needs to be designed in a way that will catch both all important eyes.

  14. Judit says:
    November 26, 2008 at 3:25 am

    Very good tips indeed. Title is most important to capture attention of buyer on Ebay or even visitor in search engines. I would add as option to include one catchy-eye symbol at the beginning and end of title. That brings attention also.

  15. Singapore SEO says:
    November 26, 2008 at 7:24 am

    In short, the title used must be captivating and attention-seeking.
    Rif Chia

Comments are closed.

Recent Posts

  • Maximizing Your E-Commerce Sales:
    A CRO Audit Guide
  • Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority
  • A Year in Review: The Digital Marketing Trends That Defined 2021
  • The Basics of Video Marketing
  • Just How Much Do Google Reviews Impact Your SEO Ranking?

Categories

  • Analytics & ROI Analysis
  • Company News
  • Content
  • Conversion Optimization
  • CRO
  • Display Advertising/RTB
  • Email Marketing
  • En Español
  • En Français
  • Inbound Marketing
  • Lead Nurture & Marketing Automation
  • Local Search
  • Marketing
  • Mobile
  • Partnership Marketing
  • PPC
  • PR
  • SEO
  • Social Media Marketing
  • Web Design

Additional Posts

Good SEO Cannot Compensate for Faulty Business Models!

November 18th, 2008 | by Jeff Quipp

Jeremy Rivera: Search Blogger of the Day

November 18th, 2008 | by Donna Fontenot

UGC:You Can Be Lazy and Win (Kind Of. Well Not Really)

November 17th, 2008 | by Dave Snyder

LET'S TALK

Need more information or want to get in touch?

Get in touch!
  • SEO
  • SEM
  • Display
  • Blog
  • Why Us
  • Join Our Team
  • Contact Us
  • Local SEO
  • Small Business SEO
  • Enterprise SEO
  • International SEO

LOCATION

1305 Pickering Parkway,
5th Floor Pickering, L1V 3P2

PHONE

Toll Free: 1-877-695-7388
Greater Toronto Area: (647) 699-2838

Social

© Search Engine People Inc. 2023 – Canada’s Top Digital Agency
© SEP 2023 – A Search Engine People Company | Privacy Policy

Search Engine People