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Multi Armed Bandit Testing Can Make You More Money, Faster

  A/B testing is the industry standard for any digital activity aimed at increasing conversions or doing the best for your audience. Whether it’s about websites, email campaigns or in-app communication: everyone says, “Don’t forget to A/B test!” But maybe [...]

By | July 12th, 2016|Analytics & ROI Analysis, Content|Comments Off on Multi Armed Bandit Testing Can Make You More Money, Faster

A Framework For Assessing The Impact Of Your Blog On Company Sales

  Content has long been hailed the king. With blogs being the first home to content, they are the vehicles that drive online marketing. The overall impact of a blog, in terms of the social value it generates, is long-standing. [...]

By | July 7th, 2016|Analytics & ROI Analysis, Content, Inbound Marketing|Comments Off on A Framework For Assessing The Impact Of Your Blog On Company Sales

5 Ways To Create Content On A Budget

Strategic content management is a touch task: Maintaining editorial calendar, producing high-quality content and promoting it on social media and beyond - all of that takes lots of time and effort. Hiring editors, writers and paying for tools that scale [...]

By | July 5th, 2016|Content|1 Comment

Writing: Pay For It vs Do It In-House

Whether you need new pages written for your website, blogs on the latest industry trends, or want to refresh the content you already have, choosing who should write it can be difficult. You need content that is appealing and readable, [...]

By | July 1st, 2016|Content|Comments Off on Writing: Pay For It vs Do It In-House

9 Content Conversion Tips

We all know that we need useful content publishing for better SEO. According to this study content marketing generates approximately 3 times the number of leads than traditional marketing does. “Content marketing is all that is left.” -Seth Godin After [...]

By | June 17th, 2016|Content, Conversion Optimization|Comments Off on 9 Content Conversion Tips

5 Instant Content Creation Tips

Ask a marketing team what they struggle with the most and chances are good they'll say content creation. There's also good reason why creating content remains a major hurdle for marketing teams: it is always easier said than done. At [...]

By | June 9th, 2016|Content|Comments Off on 5 Instant Content Creation Tips

Quality Over Quantity In Personalized Digital Content Marketing

The digital marketing world is constantly changing, and innovations alter the landscape of current trends every day. More and more, people crave a personal connection with web content, and are increasingly supporting companies who show a marked interest in the [...]

By | June 7th, 2016|Content, Inbound Marketing|Comments Off on Quality Over Quantity In Personalized Digital Content Marketing