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Need More Links and Shares? Stir Up a Little Controversy (A List of Do’s and Dont’s)

If you’ve been in the content marketing game for a while, you know an unfortunate reality: Not every campaign will be a viral hit. For every “Most Interesting Man in the World,” there is another idea out there that will [...]

By | October 11th, 2016|Content, Marketing, SEO, Social Media Marketing|Comments Off on Need More Links and Shares? Stir Up a Little Controversy (A List of Do’s and Dont’s)

6 Content Amplification Secrets No One Talks About (& The Tools to Implement Them)

Content marketing is both an art and a science, because it requires a certain formula applied creatively to a host of diverse scenarios. However, the goals of content marketing remain consistent no matter what the use-case. The aim is always [...]

By | October 6th, 2016|Content|Comments Off on 6 Content Amplification Secrets No One Talks About (& The Tools to Implement Them)

How To Use Social Media To Source Articles & Engage Readers

Social media services have given journalists new tools to discover hard-to-find sources and identify hot topics. In many ways, this allows for quicker bottom-up reporting, tied less to cyclical events or the agendas of established industry players. Likely, it gives [...]

By | September 19th, 2016|Content, Social Media Marketing|Comments Off on How To Use Social Media To Source Articles & Engage Readers

A Step-By-Step Guide To Crafting High-Returning Reader Personas

When it comes to developing high quality content, you’re ultimately writing for two different, yet related audiences. Search engines. The first audience consists of search engines. This is where SEO comes into play. In order to satisfy the demands of [...]

By | September 15th, 2016|Content|Comments Off on A Step-By-Step Guide To Crafting High-Returning Reader Personas

25 Blog Post Templates To Make Blogging Faster

We’ve all been there – it’s time to write your next blog post and you have no clue where to start. For many writers and non-writers alike, the difficult part isn’t coming up with an idea or a topic to [...]

By | September 6th, 2016|Content|Comments Off on 25 Blog Post Templates To Make Blogging Faster

6 Deadly Sins That Can Kill Your Content Strategy

Content marketing has come a long way.  From a fancy term digital marketers used, to a mandate for every business. Content marketing is diverse. Your content marketing strategy can be as simple or complicated as you like. You can get [...]

By | September 5th, 2016|Content|Comments Off on 6 Deadly Sins That Can Kill Your Content Strategy