Avoid problem clients and making promises you can’t deliver. Maximize quality. Avoid lost time dealing with problems.
Come up with the idea and provide your client with realistic expectations regarding their campaign’s success
Three is a great number. Lots of great things come in threes: Alvin and the Chipmunks, Threes Company, and of course, the three Bronte sisters (Charlotte, Emily, and...um...the other one). There are also three ingredients to the classic smore (chocolate, [...]
Infograhics are hot and happening. How can you make and market one?
Google has an option for their PPC ads that allows you to turn on or off the ability for your ads to show when email in Gmail uses words that correspond to the keywords the advertiser is targeting. How are [...]
Web consumers ignore product images that are too small or too generic. Here's how to enable your site for sales increasing window shopping.
When automatic ad-matching goes horribly wrong.
We're all in for a treat with this session! Mike O'Sullivan and Chau Le of Microsoft Canada discuss how you can drive customers through the purchase funnel.... with a little help from our friend, Display. So, why Search and Display [...]
Communicating is not an easy task. Especially through the website copy. Communicating to our target market is about knowing who they are, what they like, etc... But have we considered the people that we alienate when communicating to our target [...]
First things first, I should clarify that I'm a big fan of image search. I use it all the time. But lately I've begun to question the real value image search provides businesses. To be honest, I've never really thought [...]