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How To Do Keyword Research For Integrated Marketing

As the marketing industry continues to pivot and shift, marketers have to adapt new strategies and tactics to gain visibility online. It is predicted that by 2020, customers will manage 85 percent of their relationships without actually talking to a [...]

By | September 10th, 2015|PPC, SEO|Comments Off on How To Do Keyword Research For Integrated Marketing

AdWords Editor Power Features

For AdWords advertisers looking to manage/optimize their campaigns more efficiently AdWords Editor is a must-have in the toolkit. The biggest reason? Speed! By having the entire account downloaded into an offline tool, you're able to navigate around the account without [...]

By | September 3rd, 2015|PPC|3 Comments

Proven Strategies To Succeed In PPC

There are many different digital marketing methods businesses can use to deliver web traffic to a website. SEO and Social Media efforts are good ways to generate traffic, but these can take time while waiting for ranking improvements and audience [...]

By | September 2nd, 2015|PPC|2 Comments

Guide To Google AdWords Quality Score (& How You Can Optimize It)

Whether you're looking to attract new website visitors, grow online sales or keep customers coming back for more, Google AdWords takes the guesswork out of your marketing, connecting you to relevant customers across the web at the very moment they [...]

By | August 11th, 2015|PPC|Comments Off on Guide To Google AdWords Quality Score (& How You Can Optimize It)

5 Tips for Managing Your PPC Accounts

Research shows that 2% is the average click through rate for paid search. While you might be getting an average CTR of 5% of more, are you really being efficient with managing your PPC accounts and are ultimately working on [...]

By | July 9th, 2015|PPC|1 Comment

Remarketing Frequency Capping & Membership Duration Testing

I'm still amazed whenever I bring up retargeting to new clients and they have no clue what I'm talking about. That's until I follow up with, "you know, the ads that stalk you everywhere you go." Without fail, they know [...]

By | June 25th, 2015|PPC|Comments Off on Remarketing Frequency Capping & Membership Duration Testing