As the marketing industry continues to pivot and shift, marketers have to adapt new strategies and tactics to gain visibility online. It is predicted that by 2020, customers will manage 85 percent of their relationships without actually talking to a [...]
For AdWords advertisers looking to manage/optimize their campaigns more efficiently AdWords Editor is a must-have in the toolkit. The biggest reason? Speed! By having the entire account downloaded into an offline tool, you're able to navigate around the account without [...]
There are many different digital marketing methods businesses can use to deliver web traffic to a website. SEO and Social Media efforts are good ways to generate traffic, but these can take time while waiting for ranking improvements and audience [...]
Whether you're looking to attract new website visitors, grow online sales or keep customers coming back for more, Google AdWords takes the guesswork out of your marketing, connecting you to relevant customers across the web at the very moment they [...]
Research shows that 2% is the average click through rate for paid search. While you might be getting an average CTR of 5% of more, are you really being efficient with managing your PPC accounts and are ultimately working on [...]
As the self-styled 'front page of the internet', Reddit is one of the fundamental drivers of internet culture and as such, is undoubtedly a very tough nut to crack in terms of marketing to its userbase. Last year though, Reddit's [...]
AdWords has a variety of geo-targeting capabilities - you can geo-target by city, postal code, and even a radius around your desired location. What you may not have paid much attention to are the 'Location options (advanced)' settings. By default, [...]
Potential customers are searching for solutions to their problems every day and AdWords is the perfect way to get in front of them at the exact moment they're looking. They click your ad, show up on your site and convert [...]
I'm still amazed whenever I bring up retargeting to new clients and they have no clue what I'm talking about. That's until I follow up with, "you know, the ads that stalk you everywhere you go." Without fail, they know [...]
At last tally, Facebook can count over 2 million advertisers among its ranks TechCrunch , and there's no reason to believe that number's going to do anything but increase. The company does what it can to make life [...]
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