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From Click to Conversion: A Proven Framework to Optimize Your Landing Pages Step-by-Step

Learn how to optimize your landing pages for higher PPC conversions with a clear, step-by-step framework. Discover practical tips for design, messaging, forms, and user experience to turn more clicks into quality leads.

Nikolas Gutierrez Casallas November 28, 2025

The Google AdWords Trap: Chances Are You’re Paying Too Much for Your Google AdWords Clicks

Alan Mitchell December 18, 2012
Segment example

How to create Adwords Remarketing lists based on Analytics data

Kristian Humle Lauritsen December 5, 2012

Your AdWords CPA is Lower Than You Think

JoAnne Hart November 14, 2012

Google Tag manager – what’s it all about

Kristian Humle Lauritsen October 30, 2012

Google Shopping Now Pay To Play Only

David Rothwell October 18, 2012
Keyword Segment

How To Pause Keywords in AdWords (The Right Way)

Shockley Au October 18, 2012

2 Strategies to Target the Google AdWords Long-Tail

Alan Mitchell October 16, 2012
AdWords-Interest-Category-Targeting

Targeting Interest Categories in AdWords Display Advertising

Louise McCartan September 17, 2012

Expand Your AdWords Remarketing Strategy with YouTube TrueView Video Ads

JoAnne Hart September 10, 2012
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