This is one of a series of posts in which I will be highlighting each member of the Search Bloggers list, with commentary on one of their posts (new or old). Look for this series to continue once or twice a week for the next couple of months.
Meet Diane Aull, the Search Blogger of the Day. Today I'd like to highlight a post titled Corporate Blogging Expectations Versus Real Results. This post tackles the reality that corporations are facing as they realize that their blogging expectations may have been focused on the wrong things. And yet, Diane can empathize with some of the reasons that corporations fail to have the proper conversation that is necessary for sucessful corporate blogging. Go read the post and then discuss why some companies managed to succeed and what others can do to emulate them.
If you want to know more about today's Search Blogger of the Day, check out Diane's about page.
That's the Search Blogger of the Day. If you are a search blogger, and aren't on the list yet, go here to find out how to be included. I plan to promote everyone on the list in various ways. Some will be informative, and some will be just plain fun. Don't miss out.