Google Introduces Place Search

Google announced the introduction of Place Search, a new feature that will help users to find information related to local business.

Whenever there is a search related to location, Google will show these blended results, combination of organic and local. In addition to that, Google also have added a link to the left side Menu called Places, so users can get only local results.

When entering a local query, Google will deliver results accompanied by a red pin and will contain information such as thumbnail, phone number, address, link to place page, and reviews page by Google users and reviews from around the web.

Example: toronto plumber " before (old 7 pack)

old

 

and after

 

toronto-plumber

Notice the following observations for the keyword Toronto plumber:

  • Waterworkscanada.com ranks #1. That is an organic result as Waterworks.com  hasnt been on the 7 pack of local results Google previously would show, but because waterworks has a place page, Google attaches the place page to the result.
  • Same case with #2 Expressrooter.com, in this case Google is giving it priority and rank it one position higher. Expressrooter. was #3 organically and not showing in the 7 pack but now it went to #2 with local information included.

What This Means To You

With this new change Google is pushing business owners to have a Google Places profile page. Its is a must now.

Besides many other suggestions we have been providing on Google Places Optimization. It is also important to consider the following:

  • Have a Thumbnail
    The first image you upload to your Place profile will be the thumbnail. Its important to add a thumbnail as it will be very prominent on the Place Search results
  • Monitor your reviews
    This is a strong reason to monitor your reviews online. With this new feature, access to reviews has become easier than before. Not only the reviews by Google users but also reviews from around the web. Those reviews will contribute to the review sentiment that will determine the Star Rating.

thumbnail

The new place results took place on Wednesday, it can take few days until the new search feature will be available everywhere.

Additional Posts

SEP CEO Jeff Quipp on the Cover of Career Choices Magazine

SEO In An Intimate Setting

What Is Google Boost?

In compliance with Ontario’s non-essential business closure our physical offices are closed until further notice. Fortunately our willingness to adopt work from home and the required technology over the past two years has allowed us to continue our operations without impact. For our valued clients and partners you can expect the same great level of service and execution you have become accustomed to.

Many clients/prospects have reached out to us in an effort to introduce new campaigns as quickly as possible. In an effort to help our clients pivot we have increased our campaign build capacity. We are now able to turn new campaigns over in 2-3 business days opposed to the typical 5-7 business day turnaround time. Please note that campaign launch approvals from the vendor side (Google, Bing, Facebook, Instagram etc.) may be delayed as those companies migrate to work from home.

For existing clients please reach out to your account manager with any questions you may have.

For non-clients looking for assistance with new campaigns please Contact Us

Read previous post:
SEP CEO Jeff Quipp on the Cover of Career Choices Magazine

A familiar face amongst SEPers appeared on the cover of Career Choices Magazine this month ... that of SEP's own...Read...

Close