This is one of a series of posts in which I will be highlighting each member of the Search Bloggers list, with commentary on one of their posts (new or old). Look for this series to continue once or twice a week for the next couple of months.
Meet Lauren Cobb, the Search Blogger of the Day. Today I'd like to highlight a post titled Total Search Marketing. In this post, Lauren is commenting on article she read on Search Engine Land, in which a study concluded "that natural search is the best tactic for generating online leads, concluding it is greatly underused despite the fact that it outperforms nearly all other types of online marketing". She then goes on to discuss why she believes this to be true, and delves a bit into the fact that not enough money gets put behind natural search. I recently wrote an article on a similar topic on another site, so it's a topic that I have some definite thoughts about. I think a good discussion could revolve around this topic. What do you think? Go on over to Lauren's post and share your thoughts there.
If you want to know more about today's Search Blogger of the Day, check out Lauren's about page.
That's the Search Blogger of the Day. If you are a search blogger, and aren't on the list yet, go here to find out how to be included. I plan to promote everyone on the list in