According to The Globe & Mail and Keith McArthur, online advertising in Canada surpassed the one billion dollar mark in Canada in 2006, and is expected to rise a further 32% this year. It also represents an 80% increase over 2005.
This is apparently about 8% of the total advertising spend in Canada, but those numbers will be confirmed in coming weeks/months.
So how does it play out?
According to the article, the lion's share at 36% is display advertising; with search advertising at 35%; classified at 27% and email advertising at 2%.
How does that compare with the U.S.? While the article doesn't detail that, according to TMC.net, PriceWaterhouseCoopers and the IAB (Internet Advertising Bureau) estimate a 2006 U.S. advertising spend of $16.8 B, so overall, not bad.
Have a good one.
~The (SEP) Guy
