Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Search Engine People
  • SEO
  • SEM
  • CRO
  • Display
  • Blog
  • Why Us
  • Contact
  • Join Our Team
  • Get A Quote

Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Print and online Yellow Pages to reach $18.2 billion by 2012. Thats without Mobile search.

Tom Tsinas | October 18th, 2007
Tweet
Share
Share
Pin
0 Shares

According to a new study from the media advisory firm, Heernet Ventures, the US print and online yellow pages market should reach revenues of US$18.2 billion by 2012, . The study forecasts market growth from an estimated US$16.95 billion in 2007 to US$ 18.21 billion in 2012. While the local print market will decline by -1.5%, online yellow pages revenues will grow by 26.7%, and that doesn't account for mobile search revenues.

As more busy consumers look to their mobile phones for services, quick and easy to use free local search is the most likely area of growth. The Yellow Pages industry is best positioned to benefit from ad-supported directory services to help callers find the closest restaurants, favorite retailers and financial institutions. The Kelsey Group predicts ad-sponsored directory assistance via phone will grow from 270 million calls in 2007 to 2.1 billion calls in 2012, with most of those being mobile calls.

While local search marketing is well established, local-mobile search marketing is barely getting started. Marketers will spend $3 billion worldwide on mobile ads this year (ABI Research, April 2007), with spending expected to reach $11.35 billion by 2011 (Informa Telecoms & Media).

AT&T has just leveraged its Yellow Pages via mobile services that emulate local business ads and listings in the traditional print directory. According to AT&T consumer research, despite the bells and whistles of mobile devices and smart phones, "people still want the familiar Yellow Pages phone book that was in a drawer in their kitchen--but now they want it in the handset in their pocket."

att, mobile, search, phones,, mobile_ads

Competition for mobile marketing and local search is heating up. In the last two years, Google introduced 1-877-520-FIND, followed by 800-GOOG411, and Microsoft acquired mobile directory service Tellme, leading Bill Gates to predict the end of the Yellow Pages within the next five years. This now infamous quote has everything to do with Microsoft's $800M purchase of Tellme and nothing to do with the current state of the Yellow Pages industry.

As print holds steady, particularly in Canada, and internet Yellow Pages continues to forge a solid online niche, do not underestimate the resilience and strength of the Yellow Pages directory publishers!

Tweet
Share
Share
Pin
0 Shares
Posted in SEO

Recent Posts

  • Maximizing Your E-Commerce Sales:
    A CRO Audit Guide
  • Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority
  • A Year in Review: The Digital Marketing Trends That Defined 2021
  • The Basics of Video Marketing
  • Just How Much Do Google Reviews Impact Your SEO Ranking?

Categories

  • Analytics & ROI Analysis
  • Company News
  • Content
  • Conversion Optimization
  • CRO
  • Display Advertising/RTB
  • Email Marketing
  • En Español
  • En Français
  • Inbound Marketing
  • Lead Nurture & Marketing Automation
  • Local Search
  • Marketing
  • Mobile
  • Partnership Marketing
  • PPC
  • PR
  • SEO
  • Social Media Marketing
  • Web Design

Additional Posts

Google & Yahoo’s Cyber Crime Doesn’t Pay

October 18th, 2007 | by Ruud Hein

SEO for Firefox AddOn Gets Fixed

October 16th, 2007 | by Donna Fontenot

Are you reading the wrong metrics?

October 15th, 2007 | by Jennifer Osborne

LET'S TALK

Need more information or want to get in touch?

Get in touch!
  • SEO
  • SEM
  • Display
  • Blog
  • Why Us
  • Join Our Team
  • Contact Us
  • Local SEO
  • Small Business SEO
  • Enterprise SEO
  • International SEO

LOCATION

1305 Pickering Parkway,
5th Floor Pickering, L1V 3P2

PHONE

Toll Free: 1-877-695-7388
Greater Toronto Area: (647) 699-2838

Social

© Search Engine People Inc. 2023 – Canada’s Top Digital Agency
© SEP 2023 – A Search Engine People Company | Privacy Policy

Search Engine People