It's safe to say that Digg leads the pack among the popular social news site websites. It's not my favorite, by I do drop by often, in pursuit of the next best top 10 list.

This week, I'm reviewing Digg, by the numbers:

* Digg started out as an experiment in November 2004 by Kevin Rose, Owen Byrne, Ron Gorodetzky, and Jay Adelson. They wanted a site where "Netizens" could vote on their favorite stories of the day. All currently play an active role in the management of the site.

* Adelson raised $10 million from venture-capital firms for Digg. Adelson and Rose also operate the Web video showcase site Revision3.

* Originally wanted to call the site

About the Author: Tom Tsinas

I'm Vice President Business Development at Search Engine People. Prior to joining SEP, I spent 10 years with Canada's original search engine, the Yellow Pages Group. I worked in several key Departments including Marketing, Business Development, eProducts, Local and National Sales. My passion is my family. When not attending my Daughters soccer games, piano & dance lessons or school assembly, I'm focused on delivering strong result for our clients and researching and writing about local search, Yellow Pages, mobile marketing and social media.