Link building is a chore we all know we have to do, but the sheer quantity of options available often leaves me feeling like a deer in headlights. I often rely on link building bloggers to keep my efforts in line.
One idea that I've taken to heart is that if you make a concerted effort to solve a problem your visitors are having then those visitors will do some of the difficult work of actually spreading your link love around.
Most (if not all) niches have inherent problems that users are searching for answers to.
- How can I make more money from home?
- How can I loose weight?
- What do I have to do to get out of debt?
There are very specific questions out there that your visitors are trying to answer. To find those questions try using a tool like Wordtracker's Keyword Questions. You type in a keyword and it will return all of the question-based searches for that keyword that it finds in its system.
This is a relatively passive way of building links, but if you do a good job of solving the problems your users are having they will go a long way to promote your content. This will not yield results as quickly as going out and cold calling bloggers in your field (or similar efforts). If you're anything like me though, trying to contact random bloggers with what amounts to a form letter will never have any appeal. I'd much rather let the content do the work whenever possible.
5 thoughts on “Solve Problems and Links will Follow”
I think that this is the case with nearly everything. Provide value and people will spread the word, doing all the heavy lifting for you.
From a blogger’s perspective (to get links), it is far more valuable to write high-quality article that really helps people than 5 quick & mindless articles.
You are right, visitors are the best people to promote the content and get quality back links. The only thing needed is quality content on web site and some traffic.
This is proven technique that if some one gets some thing interesting over the internet he keeps talking about it within his circle or community and today social media sites are serving this purpose.
First of all I should thank you for the tool that you have given on your post, Keyword Questions, I was searching for something alike. I agree with your last point that the final word is for the content.
Now who’s the one inspiring link building efforts?! I’ve never thought of going about this and now I’ve got a client of mine implementing this tactic on their site. This should be a great way to pick up some longtail keyword traffic as well.
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