Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Search Engine People
  • SEO
  • SEM
  • CRO
  • Display
  • Blog
  • Why Us
  • Contact
  • Join Our Team
  • Get A Quote

Toll Free: 1-877-695-7388

GTA: (647) 699-2838

The Circle Of (Online) Life

Shane | July 5th, 2007
Tweet
Share
Share
Pin
0 Shares

For a long, long time, I've maintained that the Internet is about habituation.

In much the same way your paper comes came to the doorstep every day with the headline, a sports section, classifieds, local news, entertainment, etc., in it's very predictable manner, people should little variation in how they use the Internet in their every day. There may be the occasional departure from protocol, in much the same way you may spend more time with the classifieds when you have to find a new apartment or a used car but for the most part, tis the same old, same old.

Therein is a very valuable lesson that I believe is frequently tossed aside as marketers.

Because it's online marketing doesn't mean it's new. It's marketing. And the same things that inform your marketing decisions offline, should inform them online.

Know what you know and allow that to be the premise of your online initiative.

We can be a little, what's the word?, arrogant when it comes to clients, be they internal or external.

We may understand search but there are those who are more informed when it comes to marketing, and those who are more or better informed when it comes to their market segment.

A keyword strategy and a search strategy is not necessarily a marketing strategy. And it is for that reason that we as search marketers need to start from the business perspective and not from the online perspective.

It's an important distinction and one that necessarily needs to be made.

Have a good one.

~The (SEP) Guy

Tweet
Share
Share
Pin
0 Shares
Posted in Lead Nurture & Marketing Automation

Recent Posts

  • Maximizing Your E-Commerce Sales:
    A CRO Audit Guide
  • Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority
  • A Year in Review: The Digital Marketing Trends That Defined 2021
  • The Basics of Video Marketing
  • Just How Much Do Google Reviews Impact Your SEO Ranking?

Categories

  • Analytics & ROI Analysis
  • Company News
  • Content
  • Conversion Optimization
  • CRO
  • Display Advertising/RTB
  • Email Marketing
  • En Español
  • En Français
  • Inbound Marketing
  • Lead Nurture & Marketing Automation
  • Local Search
  • Marketing
  • Mobile
  • Partnership Marketing
  • PPC
  • PR
  • SEO
  • Social Media Marketing
  • Web Design

Additional Posts

Exalead: the french search engine that can

June 26th, 2007 | by Ruud Hein

SEO Scoop Third Birthday!

June 26th, 2007 | by Donna Fontenot

Goo Goo Ga Ga Google Onesie

June 24th, 2007 | by Donna Fontenot

LET'S TALK

Need more information or want to get in touch?

Get in touch!
  • SEO
  • SEM
  • Display
  • Blog
  • Why Us
  • Join Our Team
  • Contact Us
  • Local SEO
  • Small Business SEO
  • Enterprise SEO
  • International SEO

LOCATION

1305 Pickering Parkway,
5th Floor Pickering, L1V 3P2

PHONE

Toll Free: 1-877-695-7388
Greater Toronto Area: (647) 699-2838

Social

© Search Engine People Inc. 2023 – Canada’s Top Digital Agency
© SEP 2023 – A Search Engine People Company | Privacy Policy

Search Engine People