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The 10 Top Ranked Super Bowl Ads This Millennium

Ruud Hein | February 4th, 2011
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According to real-time measured feedback from a select group of TV viewers by USA Today's Ad Meter, these are this millennium's top ranked Super Bowl commercials.

Super Bowl XXXIV (2000) : Budweiser

image

Product:Beer
Avg. Ad Slot:$2 million / 30 seconds
  
US Viewers:88,465,000
Rating (game):43.3
  

Super Bowl XXXV (2001) : Bud Light

image

Product:Beer
Avg. Ad Slot:$2.2 million / 30 seconds
  
US Viewers:84,335,000
Rating (game):40.4
  

Super Bowl XXXVI (2002) : Bud Light

image

Product:Beer
Avg. Ad Slot:$2.2 million / 30 seconds
  
US Viewers:86,801,000
Rating (game):40.4
  

Super Bowl XXXVII (2003) : Budweiser

image

Product:Beer
Avg. Ad Slot:$2.2 million / 30 seconds
  
US Viewers:88,637,000
Rating (game):40.7
  

Super Bowl XXXVIII (2004) : Bud Light

image

Product:Beer
Avg. Ad Slot:$2,302,200 / 30 seconds
  
US Viewers:89,795,000
Rating (game):41.4
  

Super Bowl XXXIX (2005) : Bud Light

image

Product:Beer
Avg. Ad Slot:$2.4 million / 30 seconds
  
US Viewers:86,072,000
Rating (game):41.1
  

Super Bowl XL (2006) : Bud Light

image

Product:Beer
Avg. Ad Slot:$2.5 million / 30 seconds
  
US Viewers:90,745,000
Rating (game):41.6
  

Super Bowl XLI (2007) : Budweiser

image

Product:Beer
Avg. Ad Slot:$2,385,365 / 30 seconds
  
US Viewers:93,184,000
Rating (game):42.6
  

Super Bowl XLII (2008) : Budweiser

image

Product:Beer
Avg. Ad Slot:$2,699,963 / 30 seconds
  
US Viewers:97,448,000
Rating (game):43.1
  

Super Bowl XLIII  (2009) : Doritos

image

Product:Beer
Avg. Ad Slot:$3 million / 30 seconds
  
US Viewers:98,732,000
Rating (game):42.0
  
Note:- Highest $/30 sec ad slot price
- Cheapest super bowl commercial ever. Total cost: $2000

Super Bowl XLIV (2010) : Snickers

image

Product:Beer
Avg. Ad Slot:$2.8 million / 30 seconds
  
US Viewers:106,476,000
Rating (game):45.0
  
Note:- Most-watched program of all time
- Highest Super Bowl rating this millennium (highest Super Bowl all time is 1982 with 49.1)

3 Take-aways From 10 Super Bowl Ads

  1. Quit whatever you're doing and start selling beer
  2. $2000 is the new million
  3. There are two safe zones: humor and animal cuteness induced emotions. Anything else is off.

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Posted in Content

About the Author: Ruud Hein

My paid passion at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. People who know me know I love coffee.

Ruud Hein

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