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Write Better By Defining Who You’re Writing To Today

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Who you talk to defines what information you assume known; it changes how you talk about what.

There's a difference in what you talk about and how you talk about it when talking to someone from your industry and someone from outside of it. You also address a potential client different from a family member asking "so, what do you do?". I'm sure you can think of a lot of other differentiators.

Before you start writing you need to tell yourself who you're writing to.

Simple Groups

Your business experience and daily life is rich in example groups and customer profiles. Use those.

As a plumber you don't just write for "people with plumbing problems". You encounter:

Just take a group in mind you're writing for, to, about.

What Do They Know

With the group in mind, add the level of knowledge and information you want to expect known already. 

If you're writing for rental property owners, are you writing today for the ones that do their own plumbing or for the ones that have no idea?

If you're writing for the ones that do their own plumbing, are they good at it or have no clue?

For Leads To About

Starting with who you want to write for and what they know automatically leads into the about.

If today's plumbing blog post is for "young couples who have bought their first house; an old 1950's build" and they "know how to fix a running toilet but that's it" then that sets the range of topics and their depth.

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