Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Search Engine People
  • SEO
  • SEM
  • CRO
  • Display
  • Blog
  • Why Us
  • Contact
  • Join Our Team
  • Get A Quote

Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Write Better By Defining Who You’re Writing To Today

Ruud Hein | June 1st, 2012
Tweet
Share
Share
Pin
0 Shares

writing

Who you talk to defines what information you assume known; it changes how you talk about what.

There's a difference in what you talk about and how you talk about it when talking to someone from your industry and someone from outside of it. You also address a potential client different from a family member asking "so, what do you do?". I'm sure you can think of a lot of other differentiators.

Before you start writing you need to tell yourself who you're writing to.

Simple Groups

Your business experience and daily life is rich in example groups and customer profiles. Use those.

As a plumber you don't just write for "people with plumbing problems". You encounter:

  • young couples, first-time home owners
  • older couples; long time home owners
  • contractors looking for material
  • misguided, just-starting Do It Yourselfers who don't know their P trap from an S trap
  • people angry with the shitty plumbing in their newly built house
  • people resigned and intimately familiar with the bad plumbing in their old house
  • etc etc

Just take a group in mind you're writing for, to, about.

What Do They Know

With the group in mind, add the level of knowledge and information you want to expect known already. 

If you're writing for rental property owners, are you writing today for the ones that do their own plumbing or for the ones that have no idea?

If you're writing for the ones that do their own plumbing, are they good at it or have no clue?

For Leads To About

Starting with who you want to write for and what they know automatically leads into the about.

If today's plumbing blog post is for "young couples who have bought their first house; an old 1950's build" and they "know how to fix a running toilet but that's it" then that sets the range of topics and their depth.

This Post Is For...

  • SOHO and SMB owners,website owners, who want or need to do their own writing
  • they're good with spoken words but writing feels different and they want to know the structures, the framework, the how-to
  • they already write/blog

If you liked this you might enjoy How To Write So It Matters

Tweet
Share
Share
Pin
0 Shares
Posted in ContentTagged writing

About the Author: Ruud Hein

My paid passion at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. People who know me know I love coffee.

Ruud Hein

Recent Posts

  • Maximizing Your E-Commerce Sales:
    A CRO Audit Guide
  • Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority
  • A Year in Review: The Digital Marketing Trends That Defined 2021
  • The Basics of Video Marketing
  • Just How Much Do Google Reviews Impact Your SEO Ranking?

Categories

  • Analytics & ROI Analysis
  • Company News
  • Content
  • Conversion Optimization
  • CRO
  • Display Advertising/RTB
  • Email Marketing
  • En Español
  • En Français
  • Inbound Marketing
  • Lead Nurture & Marketing Automation
  • Local Search
  • Marketing
  • Mobile
  • Partnership Marketing
  • PPC
  • PR
  • SEO
  • Social Media Marketing
  • Web Design

Additional Posts

4 Ways to Protect Your Website from Future Penguin Updates

June 1st, 2012 | by Nick Stamoulis

Technical Vocabulary, Jargon, Acronyms & Client Communication

May 31st, 2012 | by Alex Harvey

Online Reputation Management: What It Means to You

May 31st, 2012 | by Gabriella Sannino

LET'S TALK

Need more information or want to get in touch?

Get in touch!
  • SEO
  • SEM
  • Display
  • Blog
  • Why Us
  • Join Our Team
  • Contact Us
  • Local SEO
  • Small Business SEO
  • Enterprise SEO
  • International SEO

LOCATION

1305 Pickering Parkway,
5th Floor Pickering, L1V 3P2

PHONE

Toll Free: 1-877-695-7388
Greater Toronto Area: (647) 699-2838

Social

© Search Engine People Inc. 2023 – Canada’s Top Digital Agency
© SEP 2023 – A Search Engine People Company | Privacy Policy

Search Engine People