Everyone and his brother is reporting about this today, but it is time that we over-report the things that Yahoo! and MSN do, to counter-balance all the over-reporting of things that Google does. Hence, I'm reporting on this, even though I wouldn't normally do so.

Apparently, Yahoo! is finally going to make changes to its advertising program to include features that rival both Google Adwords and Microsoft Adcenter. Eventually, it should match those programs, and even expand beyond them, allowing them to reach other avenues beyond standard search. Good on them, I say.

That's all I have to say on the subject. Just wanted to give Yahoo! another mention, since they get so few these days. 🙂