yellow pages canada (version fran栩se) You saw your parents do it. Need a plumber? Check the Yellow Pages. Find another dentist? Browse the Yellow Pages.

It's an Institute, the de facto standard for finding a business near you.

The Yellow Pages started in the same year paper cups were invented. The same year the first Ford T's rolled of the production line. It was the year cellophane was invented. It was 1908.

That's right: Yellow Pages goes back almost 100 year.

Of course, established 22 years before the first analog computer (the "differential analyzer") and 43 years before the first commercially available computer (the oddly named Univac 1), Yellow Pages cannot but be expected to be going the way of the dinosaur. Right?

Wrong.

The Yellow Pages network in Canada (maintained by Yellow Pages Group) ranks as the 7th most visited by Canadians, reaching 43% of online Canadians at a tune of 9.9 million visitors per month.

That is a pretty amazing feat, especially when you consider how hard search engines are working to grab the local search market.

About the Author: Dora Gedeon

Born, raised and living in French speaking Quebec (Canada), I have a unique outlook on the web. Bilingual, I get to enjoy the best of the web, especially North America's part. Native American (Mi'kmaq) too I feel I'm rooted in our countries the way a tree branches out its roots; I'm firmly grounded. From origin I'm a teacher, one who works with children who have learning disabilities and/or behavior problems. Rooted in day-to-day youth culture I get to see and hear what works and what doesn't; which Internet messages made their way all the way down to the young and which didn't. We're a friendly, accessible bunch. With "we" I mean, us French Quebecers. I've you're not from here and have never visited (yet) you may have a mental picture of us which is not really accurate or applicable to us. To get a better idea, simply think of everything negative you have ever heard about the France French. Then take the utter opposite of that and that's us! At Search Engine People I'm the door into the French speaking market. I point out the shades of differences between certain words, certain expressions. Classically schooled in French I make sure the French we use is correct. At the same time I show where and when "we" use other terms and phrases than school French. I also report on Search Engine People on the French speaking web. These posts get translated and posted into English as well, giving everyone a chance to get to know and understand this market too.