/Conversion Optimization

The Psychology of Conversion Optimization: Anatomy of the Brain

Have you bought something online recently? What triggered you to buy, was it a flash sale or an emotional story behind a product?

If it was, then you could have been the victim of conversion rate optimization.

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By |October 4th, 2013|Conversion Optimization|Comments Off on The Psychology of Conversion Optimization: Anatomy of the Brain

The Psychology of Effective Conversion Rate Optimization

Conversion rate optimization is not something that happens overnight. In order to get more people to buy from you, you need to understand who you are selling to. Do you know who your customer is?

Think of a car salesman; would [...]

By |September 11th, 2013|Conversion Optimization|Comments Off on The Psychology of Effective Conversion Rate Optimization

The 7 Pillars of a Converting Landing Page

Your landing page is the most critical step in your funnel because this is where expensive leads are often lost.
The average conversion rate ranges between 1-10%, so you are losing 90-99% of your visitors -- painful to think about!

Testing and [...]

By |August 5th, 2013|Conversion Optimization|13 Comments

4 Elements You Must Test On Your Landing Page

Tweak a few sentences here, move your button there. Landing page optimization is so much fun especially when you see your variation winning and the real cash flow begin.

It seems so easy, as a novice you might even [...]

By |July 30th, 2013|Conversion Optimization|2 Comments

Is Your Website a Crazy, Lonely Salesman?

I mean this question literally, because I've seen hundreds of businesses set up their website just like this. Visitors arrive at a website, and the website doesn't say what it sells, and seems to be talking to itself, ignoring the [...]

By |July 29th, 2013|Conversion Optimization|1 Comment

Why Use Conversion Optimization to Increase Leads

Did you know that for every $92 Marketers spend to acquire traffic, on average only $1 is spent to optimize it, and turn this traffic into Leads?

This is crazy!

With the amount of budget and effort that businesses put into driving [...]

By |July 17th, 2013|Conversion Optimization|Comments Off on Why Use Conversion Optimization to Increase Leads

5 Conversion Rate Optimization Case Studies

Conversion rate optimization is a science. And unlike most online marketing techniques, conversion rate optimization is not something than can be scaled in ways that content marketing and SEO can be. This is because in order to fully understand conversion [...]

By |July 10th, 2013|Conversion Optimization|Comments Off on 5 Conversion Rate Optimization Case Studies

Top Landing Pages Tips Right from the Industry Experts

When it comes to landing page optimization science, there are certain people in the industry I look up to.

Every once in a while, I come across an insightful piece of advice from them that works like a bolt of lightning, [...]

By |June 28th, 2013|Conversion Optimization|10 Comments

How Registration Forms Can Affect Your Conversion Rate

Many E-Commerce sites offer you the ability to register on the site to make it easier to shop online. The site can then remember your address, name, email, and shipping details so you don't need to enter them every time [...]

By |June 27th, 2013|Conversion Optimization|2 Comments

15 Shades of Landing Page Performance: Can You See Them All?

It is amazing how little some online marketers know about their landing pages. Like a tourist in a foreign country, a marketing newbie often gets a standard set of conversion optimization tips that normally include: "unclutter-unclutter-unclutter", "use compelling titles and [...]

By |April 16th, 2013|Conversion Optimization|Comments Off on 15 Shades of Landing Page Performance: Can You See Them All?