I have a fear of abandonment. It's true. I wake up in a cold sweat some nights, knowing that somewhere, someone has left something in one of our client's shopping carts..... and then they walked away. It breaks my heart. [...]
During a time when every visitor matters, every click is a potential loss or gain, the tide has shifted: everyone seems to be pondering ways to increase their conversion rates. The average e-commerce store converts less than 2% of its [...]
There was a time when you could get traffic to a page and make money out of it. As more websites mushroomed and as it became more competitive to attract the attention of the forever-hassled online information seeker, that traffic [...]
There is a vast amount of general advice circulating on how to attract more customers, but it often speaks only to attracting traffic, not on how your website can encourage this traffic to convert to leads or even sales. [...]
Here is a list of 10 conversion optimization tests that surprised, enlightened or inspired us (or did all three of it) at Visual Website Optimizer.
1) Getting rid of drop-down menu increases revenue
You have surely heard about how conversion-centric designs help [...]
Conversion - it sounds like such a mysterious thing to newer website owners. There are so many elements that go into creating good conversion rates, that it can seem overwhelming at first. The most important thing to remember is that [...]
When you set about creating your site you probably had a clear vision. You had it all set out on paper. You'd thought of everything.
Your service pages were designed with conversion in mind and you had added some great calls [...]
Every digital marketer who's worth his salt should know that content is king.
While this phrase has certainly been used in excess, it's not often clear how marketers can take advantage of content to increase their bottom line. In this three [...]
Have you bought something online recently? What triggered you to buy, was it a flash sale or an emotional story behind a product?
If it was, then you could have been the victim of conversion rate optimization.