How Web Site Usability and Conversions Are Different: Comparison

by Kimberly Krause Berg March 25th, 2013

The terms "usability" and "conversions" are often used loosely or in combination with each other. Neither is very descriptive and both are open to interpretation. In truth, they are two separate web design practices, with different goals. When brought together for a site design, the potential for web site success is explosive. The Biggest Difference [...]

The holiday season provides all businesses with a large space to land more sales and increase their profit margin. Customer spending increases during this period and in 2012 sales was seen rising 4.1%. While most online businesses rely on SEO strategies to stand out from competition and grab the attention of their target audience, you [...]

How to Make Sure your Best Converting Ads are Shown?

by Louise McCartan February 7th, 2013

This post is inspired by the following New York Times article. This excerpt describes a business owner's struggle with getting his best converting AdWords ads to show. I've continued below with tips to help with this problem. "The daily budget hadn't been exhausted, but Google was only showing the ads that got the most impressions [...]

Gone are the days with firms having a single web site for all business purposes. With the advancement of e-commerce technologies, it becomes all the more important for businesses to upgrade their online offerings and reap the benefits. One such platform that has been making waves is Magento. It's a multi-purpose and all-in-one e-commerce solutions [...]

Conversions For Sites That Don't Sell Anything

by Kimberly Krause Berg January 25th, 2013

When we see the word "conversions" in online marketing articles most of us think it refers to turning inbound web traffic into increased financial revenue.  What if you don't sell anything? Back in the days before the word "conversion" became all the rage for search and social marketers and web site designers, just turning on [...]

A Basic Conversion Optimization Process

by Robert Brady January 10th, 2013

Over the last month or so I've started working with a couple new clients. One project is a landing page that will be hosted on a partner's website and the other project is a landing page for paid search (PPC) traffic. One is in the payment processing industry and the other is employee recognition software. [...]

In today's competitive business environment, revenue growth rarely happens by accident. While steadfast determination and successful project management play integral parts, putting in place an efficient revenue chain represents a key facet to any successful operation. It is therefore important to help ensure a consistent and sustained growth considering a step by step approach. In [...]

Add a contact form to your about page to create a converting connect page instead.

Most of us are not fans of scrolling through pages and pages of website text. A short and dynamic video can help a visitor compare offerings, learn the benefits of your services, and/or view your products in action. How often do you observe (via online video no less!) savvy marketers and SEO experts offer a [...]

On-Page Optimization for Ecommerce Websites

by Joydeep Deb November 15th, 2012

Covering the basics changes day by day in SEO. These are today's best practices for ecommerce sites.