Too many times, people unfamiliar to SEO think it’s all about selecting a keyword that drives traffic and then plopping it all over a web page. That is an oversimplified understanding of SEO. There are, of course, more steps involved in the process. First, you must research which keywords you can realistically rank for and then optimize your web pages accordingly.
Business websites operate as a digital extension of the actual brick and mortar facility. They educate potential customers about their products and services, and serve as a marketplace for customers to make purchases: maintaining a high conversion rate is key.
To increase web site conversions, you have to motivate your visitors to do something.
All elements on your site and page must motivate people to take an action that you want them to take, and persuade them to take an action they didn’t expect to take (such as also purchase the item you recommend with the one they chose.)
How to pinpoint which keyword phrases aren’t so relevant for your site, and how to determine better keyword phrases to target
High rankings mean nothing if your site can't deliver on what the searcher needs.
Boost the performance of your squeeze pages
For many SEO companies, your job is well done when you have accomplished ranking a web site for a selected keyword. After that, it is the website's problem to convert the search engine traffic. But what about those of us who happen to wear the hat of both webmaster and traffic strategist? How can you [...]
Whether your site converts or not can depend, in large, on its tone.