Conversion Optimization

/Conversion Optimization

Landing Page Conversion Optimization for Confirmation Pages: Outsmart Your Competition

So you've earned a conversion through a kick-ass landing page - congrats! But, if you think that's where it ends, you're sadly mistaken. You turned a user into a buyer and now is the PERFECT time to push marketing ROI [...]

By | July 16th, 2014|Conversion Optimization|Comments Off on Landing Page Conversion Optimization for Confirmation Pages: Outsmart Your Competition

How to Get What You Want – Conversion Optimization Tips from a 5-Year-Old

Five-year-olds grow and evolve quickly, much like the world of digital marketing. They may only be a half-decade old, but - whether unwittingly or not - these three-foot beings are masterminds at conversion optimization. "Give me a cookie!" ... "May [...]

By | June 24th, 2014|Conversion Optimization|Comments Off on How to Get What You Want – Conversion Optimization Tips from a 5-Year-Old

Metrics That Matter

If search rankings aren't a good measure of site success (I don't think they are - and they're getting less significant every day) then what metrics should site owners be tracking?

By | June 9th, 2014|Conversion Optimization|Comments Off on Metrics That Matter

The Top 5 Landing Page Tests to Perform

  Image by Jeremy Brooks If you've been able to get visitors to a landing page, so far, you're marketing effectively. They have visited a page, clicked through a call-to-action, and have been directed to your landing page. But, [...]

By | May 19th, 2014|Conversion Optimization|Comments Off on The Top 5 Landing Page Tests to Perform