Add a contact form to your about page to create a converting connect page instead.

Most of us are not fans of scrolling through pages and pages of website text. A short and dynamic video can help a visitor compare offerings, learn the benefits of your services, and/or view your products in action. How often do you observe (via online video no less!) savvy marketers and SEO experts offer a [...]

On-Page Optimization for Ecommerce Websites

by Joydeep Deb November 15th, 2012

Covering the basics changes day by day in SEO. These are today's best practices for ecommerce sites.

Set up a conversion funnel in Google Analytics in one minute

by Simone Luciani November 15th, 2012

Setup and track a conversion funnel in Google Analytics.

Four areas where anyone can make, test, and track conversion improvements — in some cases doubling revenue.

How to Turn Customer Retention into Big Gains

by Jacob Dawson October 26th, 2012

Online marketing and Search Engine Optimization are extremely volatile beasts; constantly evolving industries that can twist and turn unexpectedly, ensuring that complete mastery is always just out of reach. Because of that it seems that most of us in the industry focus our attention purely towards that first contact with a potential customer – drawing [...]

It takes a village to build a revenue-generating site.

Were you hit by any of the Panda or Penguin updates from Google? Are you struggling to recover your rankings or have you made it through so far but are still worried about the next update? Whether you consider yourself an SEO expert or just a weekend warrior, it'd be wise to check your sites [...]

7 Characteristics of Compelling Calls to Action

by Wayne Barker April 24th, 2012

Creating compelling and successful calls to action is part art and part science. The overwhelming tsunami of information on the web around this subject can leave the humble website owner unsure where to begin.

To remedy this I have put together a list of the 7 most common characteristics that can be found in calls to action that guide the user towards your designated business goal. The characteristics listed below can be applied to any site in any vertical; you just have to know what your goal is.

We as marketers spend a lot of time worrying about our next customer. Where do they come from? Who are they? What will they like about us? What problem can we solve for them? We are constantly asking ourselves these questions, but there is a distinct and specific group that may already hold the answers [...]