When you set about creating your site you probably had a clear vision. You had it all set out on paper. You'd thought of everything.
Your service pages were designed with conversion in mind and you had added some great calls [...]
Every digital marketer who's worth his salt should know that content is king.
While this phrase has certainly been used in excess, it's not often clear how marketers can take advantage of content to increase their bottom line. In this three [...]
Have you bought something online recently? What triggered you to buy, was it a flash sale or an emotional story behind a product?
If it was, then you could have been the victim of conversion rate optimization.
Conversion rate optimization is not something that happens overnight. In order to get more people to buy from you, you need to understand who you are selling to. Do you know who your customer is?
Think of a car salesman; would [...]
Your landing page is the most critical step in your funnel because this is where expensive leads are often lost.
The average conversion rate ranges between 1-10%, so you are losing 90-99% of your visitors -- painful to think about!
Testing and [...]
Tweak a few sentences here, move your button there. Landing page optimization is so much fun especially when you see your variation winning and the real cash flow begin.
It seems so easy, as a novice you might even [...]
I mean this question literally, because I've seen hundreds of businesses set up their website just like this. Visitors arrive at a website, and the website doesn't say what it sells, and seems to be talking to itself, ignoring the [...]
Did you know that for every $92 Marketers spend to acquire traffic, on average only $1 is spent to optimize it, and turn this traffic into Leads?
This is crazy!
With the amount of budget and effort that businesses put into driving [...]