/Conversion Optimization

Why Use Conversion Optimization to Increase Leads

Did you know that for every $92 Marketers spend to acquire traffic, on average only $1 is spent to optimize it, and turn this traffic into Leads?

This is crazy!

With the amount of budget and effort that businesses put into driving […]

By |July 17th, 2013|Conversion Optimization|Comments Off on Why Use Conversion Optimization to Increase Leads

5 Conversion Rate Optimization Case Studies

Conversion rate optimization is a science. And unlike most online marketing techniques, conversion rate optimization is not something than can be scaled in ways that content marketing and SEO can be. This is because in order to fully understand conversion […]

By |July 10th, 2013|Conversion Optimization|Comments Off on 5 Conversion Rate Optimization Case Studies

Top Landing Pages Tips Right from the Industry Experts

When it comes to landing page optimization science, there are certain people in the industry I look up to.

Every once in a while, I come across an insightful piece of advice from them that works like a bolt of lightning, […]

By |June 28th, 2013|Conversion Optimization|10 Comments

How Registration Forms Can Affect Your Conversion Rate

Many E-Commerce sites offer you the ability to register on the site to make it easier to shop online. The site can then remember your address, name, email, and shipping details so you don't need to enter them every time […]

By |June 27th, 2013|Conversion Optimization|2 Comments

15 Shades of Landing Page Performance: Can You See Them All?

It is amazing how little some online marketers know about their landing pages. Like a tourist in a foreign country, a marketing newbie often gets a standard set of conversion optimization tips that normally include: "unclutter-unclutter-unclutter", "use compelling titles and […]

By |April 16th, 2013|Conversion Optimization|Comments Off on 15 Shades of Landing Page Performance: Can You See Them All?

10 Firefox Add-Ons to Improve Your Productivity

I love using Firefox. I have experimented with many different web browsers in the past, but I always switch back to Firefox in the end. Using Google Chrome or Internet Explorer feels like trying on a shoe that is a […]

By |April 12th, 2013|Conversion Optimization|Comments Off on 10 Firefox Add-Ons to Improve Your Productivity

5 Simple Web Design Tips To Improve Site Conversions

Great web design is not about winning awards or having the most colorful website. Its about the experience your users encounter when they get to your site and achieve what you have set out for them to do.

[…]

By |March 29th, 2013|Conversion Optimization, Web Design|4 Comments

App Store Optimization: ASO For Your Google Play Store

App Store Optimizing: ASO For Your Google Play Store

App Store Optimization is our topic today. Specifically, we will look at Android Apps and how-to optimize your Google Play Store. With the Google Play team celebrating their first "birthday," consumers have […]

By |March 26th, 2013|Conversion Optimization|2 Comments

How Web Site Usability and Conversions Are Different: Comparison

The terms "usability" and "conversions" are often used loosely or in combination with each other. Neither is very descriptive and both are open to interpretation. In truth, they are two separate web design practices, with different goals. When […]

By |March 25th, 2013|Conversion Optimization|Comments Off on How Web Site Usability and Conversions Are Different: Comparison

Start Conducting Seasonal Events to Improve Conversion Rate

The holiday season provides all businesses with a large space to land more sales and increase their profit margin. Customer spending increases during this period and in 2012 sales was seen rising 4.1%. While most online businesses rely […]

By |February 12th, 2013|Conversion Optimization|2 Comments