Although the headlines are often dominated by social media and mobile, email is still one of the best marketing tools around. It lends its talents to companies of all sizes, including smaller businesses that operate exclusively on the local scene. Without further ado, here are 10 things a mom and pop shop should know about […]

How To Use Facebook To Grow Your Email List

by John Zenith September 13th, 2011

Facebook can benefit your marketing efforts in numerous ways, and here is how it can be used to grow your email list.

The 3 Must-Have Features For Email Marketing

by John Zenith July 19th, 2011

Starting to look for an email marketing provider and not sure what to look for? Make sure they have these 3 must have features

How best to use email services?

How To Use An Opt-in Email List To Improve Sales

by Adrian Key June 14th, 2011

You know the importance of targeted visitors to your web site. And you accept most will leave your site without purchasing. But, does it have to be that way?

Newsletters As An SEO Strategy

by Eileen Lonergan May 12th, 2011

Websites that provide original content, which is updated regularly, has always been a good strategy for seo. With the announcement of Google’s Panda Update, which penalizes link farms or low quality websites, there is an opportunity for quality sites and blogs, like yours, to move up the rankings!

4 Reasons to Build an Email List Even in 2011

by Brett Alan May 12th, 2011

With Facebook Likes and Twitter Tweets, who needs email lists for what anyway?! Check these 4 solid reasons why email list building is worth gold.

Saving money has gone from being a luxury to a necessity. Consumers in today's economic climate are not only forced to cut back on their expenses due to unemployment and a shaky economy, but even those who still maintain disposable income want to find a way to stretch their money. Finding ways to save money […]

The Top 5 Lies Scammers Tell New Email Marketers

by Francis Santos April 28th, 2011

Email marketing is super effective — unless you fall for any of these 5 lies scammers tell novice email marketers

Use Google Analytics to get the low-down on your email marketing.