Android Dominance Cemented One factor marketers can't afford to overlook when devising mobile strategies is the software running at the core of the devices they're targeting. The operating system comes into play with apps, websites, and beyond. While Apple's iPhone and iPad are largely synonymous with smartphones and tablets respectively, Android is the king […]

The mobile web is growing leaps and bounds as we write. The whole world has gone mobile. Erick Schonfeld of notes that the mobile web grew by about 110% in the U.S last year alluding to research findings from QuantCast. What's with the world you ask? QuantCast also has a worldwide distribution and share […]

I could tell you that mobile is the future of digital marketing, but that would be a lie. It's already here. If you haven't yet joined the revolution, it's never been more urgent to shift your focus to the mobile customer. By the end of next year you'll see a distinct division between brands who've […]

8 Essential Mobile Marketing Considerations

by Chiko Noguchi November 11th, 2013

Take these data points into considerations and your mobile strategy can't go wrong.

Quick Response Tags for Mobile Marketing

by Chhavi Vatwani August 21st, 2013

Looking at the new Wolverine movie billboard in traffic, or out with friends planning for a movie, we search online for the nearest theatre on our smartphones. Just by hitting search for 'The Wolverine shows', some theatres provide us with a list of their show timings along with a 'Get Directions' that connects to our […]

First the responsive newsfeed, then Facebook Home, and today there were changes to Facebook Pages. If it wasn't apparent that Facebook was serious about being "mobile first" before, it certainly is now. Why change the Pages layout? Over 680 million people access Facebook via a mobile device every month, and people engage with brand pages […]

Shift To Local Internet Marketing Continues To Grow In 2013

by Chris Marentis February 15th, 2013

Based on a recent study of large businesses and national brands conducted by Balihoo (a local marketing firm), it has become apparent that businesses will continue to focus more of their marketing efforts in 2013 on local internet marketing. Over 90% of these businesses and brands project that in 2013 they are likely to maintain […]

10 Things We Didn't Know A Week Ago [Week 06]

by Ruud Hein February 8th, 2013

1. This Year There Will Be More Mobile Internet Devices Than Human Beings And those devices suck bandwidth. "Mobile video already makes up more than half of the data transmitted worldwide, the company says – and by 2017 it will make up two-thirds of it. […] smartphones consumed 92% of global mobile data traffic, despite […]

Responsive design refers to a websites ability to act as a chameleon, easily toggling between a traditional website and a mobile one. A responsive website uses media queries to understand the device its being loaded on. In a matter of milliseconds, the website decides how to display itself depending on screen size, pixilation, and format. […]

How to Write Content For Mobile Sites

by Alex Simmonds November 7th, 2012

If you run a mobile vesion of your website, optimized to the tee for mobile delivery, you should be writing mobile-specific content as well.