/Social Media Marketing

Using Content Discovery & Curation To Power Content

A common goal of content and social media marketing campaigns is to drive more traffic to our websites.

Businesses swear by the power of great content in engaging their target audience and encouraging them to interact more often and more personally […]

By |February 5th, 2015|Content, Social Media Marketing|Comments Off on Using Content Discovery & Curation To Power Content

6 Steps To Bulletproof Your New Social Media Campaign

In today's digital era, it takes much more than online presence alone to reap the benefits of social marketing. Given that 33% of consumers use social media to find brands, products, and services, it's crucial to have an effective online […]

By |January 30th, 2015|Social Media Marketing|1 Comment

How To Calculate The ROI of Social Media

Business owners who invest money in maintaining their social media accounts for advertising purposes often ask me how they can calculate their return on investment (ROI).

While measuring the ROI of social media can help you determine if a […]

By |January 28th, 2015|Social Media Marketing|7 Comments

How To Use Quora To Write Your Post

In my previous post I wrote about How LinkedIn Convinced Powerful Influencers to Create Content. I was curious about LinkedIn's Influencer Program, more specifically I wanted to know how they managed to get so many influencers to write on their […]

By |January 21st, 2015|Content, Social Media Marketing|2 Comments

How to Build Your Brand By Giving It Personality

For better or worse, the cultural phenomenon known as "Kimye" is here to stay. Visit just about any social media or news website, and you'll be bombarded with images and stories of power couple Kim Kardashian and Kanye West. While […]

By |January 20th, 2015|Marketing, PR, Social Media Marketing|3 Comments

How LinkedIn Convinced Powerful Influencers to Create Content

When LinkedIn first launched in 2003 it started out as a simple social network for professionals. Over the years the company introduced groups, company pages, job listings, and various recruiting and networking tools. Today, it's not only a social network […]

By |January 14th, 2015|Content, Social Media Marketing|5 Comments

How to Feed Your Sales Funnel with Social Media

Social Media Is Social

Social media is an essential tool in the consultative selling process. But it is important to recognize that social media is not, by its nature, a business tool. The primary purpose of social media is […]

By |December 24th, 2014|Social Media Marketing|Comments Off on How to Feed Your Sales Funnel with Social Media

Seven Reasons Your Social Media Should Include Instagram

So, your business is not on Instagram yet?
OMG…

Instagram is such a great connector and catalyst to all other things social!

What are you waiting for?
Current Facts About Instagram
First, we can all empathize with the statement, "I need another social network like […]

By |December 16th, 2014|Marketing, Social Media Marketing|4 Comments

Keep Your Digital Marketing Strategy Current With These Upward Trends

Trends can rapidly change. seemingly with the wind.

Good content remains an enduring cornerstone to digital marketing; that doesn't look to be changing any time soon. But within a content plan, the players seem to be shifting all of […]

By |November 17th, 2014|Content, Marketing, Social Media Marketing|Comments Off on Keep Your Digital Marketing Strategy Current With These Upward Trends

How To Do Twitter Advertising – Part 3/3: Measure

Welcome to the third and final instalment of my riveting Introduction to Twitter Advertising (think of this part as The Return of the King, but with fewer hobbits). To recap: Getting started on Twitter can be confusing, so I've broken […]

By |November 13th, 2014|Social Media Marketing|Comments Off on How To Do Twitter Advertising – Part 3/3: Measure