With so many social media platforms to choose from, trying to divide your time equally between your businesses several social media platforms can seem almost impossible. How do you decide which platform to visit first? How do you share content across different platforms whilst engaging the reader? Which blog post needs to be posted today? […]

How To Do Twitter Advertising – Part 2: Targeting

by Victoria Hoffman November 5th, 2014

Welcome back to my brief Introduction to Twitter Advertising! In case you missed it: In this three-part series, Ill be walking you through three of the most important questions to consider before you get started with advertising on Twitter: 1. What is your objective? 2. Who is your target audience? 3. How are you going […]

You've seen it with your own eyes. Social is going Visual Social and it's about time you started creating and sharing some cool visuals for your brand or clients. It's natural for humans to immediately pay attention to visuals. When blogging first became popular, people posted longish posts of about 1000 words. Then Twitter revolutionized […]

How To Do Twitter Advertising – Part 1: Objective

by Victoria Hoffman October 27th, 2014

Ever since Oreo's "dunk in the dark" moment during Super Bowl XLVII, brands have been getting creative with how they insert themselves into trending conversations on Twitter. Take, for example, this promoted tweet that appeared in my timeline during the 2014 Primetime Emmy Awards: Of course, this is just one example of how to take […]

Lots of businesses are now seeing the power of international geo-targeting for their offerings, creating sub folders and designing landing pages for each market. Apple.com do a great job of this with a huge list of targeted subfolders, all created to market to that specific country. brazil dubbed social media capital of the universeThough companies […]

You spend hours every week cultivating the perfect content for your blog. Well written posts targeted perfectly to your audience, lovingly edited to say just what you mean to, using just the right words. Everything you do seems to be just right, and yet your social media numbers are less than stellar. What's going on? […]

7 Key Strategies to Generate More Leads from Social Media

by Joydeep Bhattacharya September 22nd, 2014

Social media can serve as a gateway for high quality leads. Businesses often underutilize the power of social media in generating vital leads and spend a lot on other channels of digital marketing in source of leads. Social media is an interactive platform for connecting with people so as to exchange, create and share information […]

How #IceBucketChallenge Used Facebook Videos to Go Viral

by Adrienne Erin September 18th, 2014

Unless your home address is listed on Neptune, youve heard of the ALS Ice Bucket Challenge. Known on social media platforms as #IceBucketChallenge or #ALSChallenge, it swept across the Internet with lightning speed. In fact, within a few short days in August 2014, it seemed like everyone who was anyone was dumping icy water on […]

How To Get More Followers On Instagram

by Kamila September 15th, 2014

When Stanford grads Kevin Systrom and Mike Krieger founded Instagram in 2010 – they didn't envision that two years later Facebook would purchase their company for $1 billion dollars. When Facebook bought out Instagram, the company had only 13 employees – and today it continues to be one of the most used apps in the […]

11 Things George W Bush Taught Me About Social Media

by Andrew Marsh September 11th, 2014

Social media represents a large void in my digital marketing knowledge. I set out to get better in this space and learn more so that I could be a more well-rounded digital marketing specialist. I thought about approaching one of our outstanding Social Media Specialists here at SEP but then I had a moment of […]