As the king of DIYs and great ideas, you may never think to look to Pinterest for your content promotion. However, as the third most popular social media site (after Facebook and Twitter) you really can't afford to not leverage [...]
As the preeminent businesses-to-business networking platform, LinkedIn can have a tremendous impact for brands in industries of all types. From brand awareness to acquiring leads and beyond, it presents a number of options to target specific demographics and boost social [...]
What started out as an idea to improve the sharing of photos between friends now wears many hats, and is easily one of the most popular and used smartphone apps in the world almost 10 years later.
Instagram is a quickly [...]
Let's have a look at some of the most promising trends in the marketing world to look out for or try.
Search Marketing Trends
You should stop using recent keyword data trends as they are becoming more and more unreliable.
Optimize your website [...]
While Google+ may not be as prolific a social network as others (Facebook, Twitter, etc.), it is still an invaluable platform for content promotion. Google+ promotion tactics range from organic to paid, though currently, Google+ ads aren't yet [...]
That means you have to work harder smarter to maximize the impact of your Facebook marketing strategy.
These tips help you make the most of paid and organic strategies.
1. Schedule Updates
Check your page insights and track all engagement levels. Schedule [...]
One of the primary barriers we encounter when talking to businesses about social media implementation is measurement.
For years, web marketers have sold the virtues of web marketing via its accountability. Clicks could be tracked, conversions could be measured & ROI [...]
1. Coca Cola #MakeItHappy
Coca Cola's social media marketers came up with a cute idea. Add #MakeItHappy to a negative tweet and Coca Cola's Twitter bot will pick it up and use the message's characters to create a cute ASCII art [...]