/Social Media Marketing

How To Use Snapchat Effectively For Business

Strong social media followings are important for businesses, but most companies choose to apply their efforts only to the most popular and obvious platforms, such as Facebook, Instagram, and Twitter.

While those are important, they are also expected.

By sticking only to [...]

By |May 18th, 2016|Marketing, Social Media Marketing|3 Comments

How To Calculate Multi-Touch Attribution For Social

Social media exists across your lead lifecycle. It's a first-touch acquisition source, a last-touch conversion point, and of course, an influential part of the buyer's journey. People hear about a new brand from their friends on social media, learn [...]

By |May 6th, 2016|Analytics & ROI Analysis, Conversion Optimization, Social Media Marketing|Comments Off on How To Calculate Multi-Touch Attribution For Social

7 Tips To Step Up Your Social Media Marketing Strategy

Gone are the times when social media was just another networking opportunity brands could use to create a buzz. Social media has come a long way from being a silo where interns could learn new skills to a powerful [...]

By |April 20th, 2016|Social Media Marketing|Comments Off on 7 Tips To Step Up Your Social Media Marketing Strategy

Top 5 Social Media Marketing Tips For Small Businesses

The social media strategy you use can determine the success or failure of an online marketing campaign. Many social media managers and website owners don't do proper research. They are often wasting valuable resources working on social media activities that [...]

By |April 1st, 2016|Social Media Marketing|1 Comment

How To Create Content To Attract Social Shares

Think back to the last time you shared a post on Facebook or retweeted someone on Twitter. What was going on inside your head at that precise moment? What was it that made you share that post? This is [...]

By |March 31st, 2016|Social Media Marketing|Comments Off on How To Create Content To Attract Social Shares

Influencer Marketing 101 – Smart Influencer Pitching Tactics (Part 2)

"If you can make cherry-picked influencers fall in love with your brand and GENUINELY appreciate its value, they will AUTHENTICALLY introduce it to their trusting audience and your ROI will soar." - Heba Hosny
In the previous article in the "Influencer [...]

By |March 28th, 2016|Inbound Marketing, Social Media Marketing|Comments Off on Influencer Marketing 101 – Smart Influencer Pitching Tactics (Part 2)

Social Media Expert Checklist: Questions To Determine Who Is And Isn’t An Expert

Experts are dime a dozen these days. Almost everyone seems to be spouting advice on what you should and shouldn’t do on social media, who you should follow and how you should tackle challenges to become the most successful [...]

By |March 21st, 2016|Social Media Marketing|4 Comments

How To Build A Responsive Following On Twitter In 2016

Social media is increasingly becoming an important tool for any business to increase reach and develop social proof, brand awareness, as well as boost sales. The opportunities for business on social media are unprecedented, with literally billions of potential [...]

By |March 18th, 2016|Social Media Marketing|1 Comment

7 Best Practices For Using Hashtags

If you're using social media, you can't avoid using hashtags. They are everywhere, having spread from their original home on Twitter to almost every social media platform. The question is: how do you use them well? Why Use [...]

By |March 14th, 2016|Social Media Marketing|2 Comments

Pinterest Marketing In 10 Minutes A Day

Pinterest is, even now, a fairly well-kept secret in the marketing world. That means the people who use it well are even more likely to stand out from the competition.

You might be worried that getting started with Pinterest [...]

By |March 7th, 2016|Social Media Marketing|Comments Off on Pinterest Marketing In 10 Minutes A Day