Wondering what the social media marketing hot spots are for 2014? This is meant to be a "cheat sheet" for the new marketer, but small business owners and entrepreneurs should find this helpful as well. A quick guide that could save you some time, and lead you to what's new, exciting, and where you can [...]

Running a photo contest is a great way to tap into the powerful appeal of visual content on the social web. Photography is the most widely used medium on social media today. By tapping into this trend and encouraging user-generated-content from your fans and followers you can not only help increase your social presence but [...]

12 Facebook Marketing Predictions For 2014

by Stephen Moyers January 16th, 2014

Whether you are a seasoned marketer or a newcomer to the field, you have to understand what's trending this year in order to chalk out an effective campaign for 2014. Facebook has grown exponentially and is now much more than a social meeting place for friends. Facebook is a solid marketing platform of which you [...]

At the start of a new year we like to look back to consider where we've been and make a plan for the months to come. I wanted to take a look back at some of the creative and inspiring work that has come from public relations and marketing professional in 2013. In my opinion, [...]

Twitter now has nearly a billion users and hundreds of millions of tweets are sent each day. With such an active user base, tweeting actively can make your brand more open and visible. You can send messages and receive feedback efficiently from your clients regarding promotions, new products, company updates, or events. Beginning a marketing [...]

2 New Tools to Monitor Brand Mentions

by Ann Smarty January 9th, 2014

Social media has presented a unique opportunity for direct customer engagement that is unlike anything we have seen before. Face to face or phone communication were once the norm, and then came email. But social media is direct, very personal, and the perfect chance to deal with conflicts and promote a brand at the same [...]

10 Productivity Tips for Social Media and Content Strategists

by Bernadette Coleman January 7th, 2014

There's a lot to love about being a content strategist or social media expert today, and with changes in our industry happening constantly, this career choice is never boring. However, the one thing I never seem to have enough of is time. There's always that little beast at my back reminding me that I need [...]

How to Become a Social Media Stand Out

by Michelle Rebecca January 3rd, 2014

If you want to be successful on social media, you need to make sure you stand out from the crowd. Of course, with the millions of people on social networking sites this is easier said than done, but even thought it might be challenging, it's still possible. Below are several actionable tips that you can [...]

The 12 Social Media Marketing Stats of 2013

by Alicia Lawrence December 26th, 2013

Whether you're a seasoned marketer or are new to the field, you probably know that social media is pretty important in running a successful marketing campaign. In the past few years, the sales and marketing landscape has been changing, and fast. More Americans are using smart phones and virtually everyone – even some 90-year-old grandmas [...]

Framing Social Media Policy for Your Small Business

by Nancy R Jones December 25th, 2013

Social media has acquired a strong position in today's digital marketing. A well-executed social media marketing strategy brings in more leads/sales and also improves search engine rankings of a website. Social media marketing has never been a problem for big businesses as they generally outsource this to professionals. But, when it comes to small businesses, [...]