Ruud Questions: Joost de Valk

As someone born and raised in the Netherlands I of course know Joost de Valk; it's a small country and we're all on a first name basis … Kidding

No, I know Joost de Valk because he's one of those rare folks that does SEO, writes about WordPress *and* adds value. It's uncommon to see those 3 rolled up into one.

Joost is a smart but busy person yet ~~after numerous threats~~ he willingly made time for a short interview.

You've been working with WordPress since when?

Started working with it in '06 I think, near the end, for my personal blog, which was joostdevalk.nl back then.

There's somewhat of a love affair between SEO's and WordPress. Is WordPress inherently more SEO-friendly because of it, the script, itself or is it because the structure and principle of a blog are?

It's easily changeable permalink structure and titles are probably what caused the love in the beginning. The constantly updating nature of blogs helps too.

Google, and other search engines, seem to love the tag and category structures as well, which makes sense: you're linking pages that are related on topic closely together.

You've written extensively on SEO for WordPress but if one is impatient or otherwise pressed for time, what is the single most effective thing to do or change to a WordPress setup that will reap good reward?

Setting the permalinks to something sensible, for instance just the post name, and making sure the post title comes before the blogs name within the tags.</p> <p><strong>Teams of smart people nowadays fleece through WordPress code to find exploits the same way people hunt for these in popular software such as Adobe Acrobat or Microsoft Internet Explorer. And for the same reason: financial gain. </p> <p>Where is this headed and can "the common man" still protect their own install, their own work</strong></p> <p><img src="/i/yoast.jpg" style="float:left;padding:5px" width=35 height=35>Yes, because even though that's happening, we haven't had a really serious security issue for a while. </p> <p>Like Eric S Raymond said: given enough eyeballs, all bugs are shallow. </p> <p>Just make sure you keep updating to the latest version, and you should be reasonably safe.</p> <p><strong>Seeing the economic crisis loom in Europe too, your friend announces that this year he plans to at least make sizable supplemental income "on the web". </p> <p>Doable and, if so, how much of his weekly time will he need to invest you think before even beginning to hope to see some money flow in?</strong></p> <p><img src="/i/yoast.jpg" style="float:left;padding:5px" width=35 height=35>Depends on his skills. </p> <p>Most of my friends are developers, and even though there's a crisis, there's loads of work for good developers. </p> <p>I'd recommend they start building plugins or extensions for one of the bigger open source frameworks, WordPress, Drupal, Magento, and just start promoting themselves as experts in that field. </p> <p>If you're thinking more along the lines of another affiliate site, that's getting harder fast, there's just too many people trying, and there's only so many hosting accounts, adsense books etc. to be sold.</p> <p><strong>He's setup his web site, affiliate links are in place, Adsense is running, interesting and well written posts are being churned out. Now his next step should be — what? And remember; the economy doesn't allow him to simply smack a couple of hundreds against the wall…</strong></p> <p><img src="/i/yoast.jpg" style="float:left;padding:5px" width=35 height=35>Create something of value: a tool or an article that REALLY stands out, and after you've done that once, keep doing it for a year or so, and don't over monetize while doing it. Building an audience takes time, and it's damn hard to build an audience if every 2-3 lines of text are followed by an ad. <ul class='series'><li><a href='/blog/ruud-questions-chris-brogan.html'>Ruud Questions: Chris Brogan</a></li><li><a href='/blog/ruud-questions-jill-whalen.html'>Ruud Questions: Jill Whalen</a></li><li><a href='/blog/ruud-questions-dave-harry-aka-the-gypsy.html'>Ruud Questions: Dave Harry aka the Gypsy</a></li><li><a href='/blog/ruud-questions-barry-welford.html'>Ruud Questions: Barry Welford</a></li><li><a href='/blog/ruud-questions-alexander-van-elsas.html'>Ruud Questions: Alexander van Elsas</a></li><li><a href='/blog/ruud-questions-brian-wallace.html'>Ruud Questions: Brian Wallace</a></li><li><a href='/blog/ruud-questions-garrett-pierson.html'>Ruud Questions: Garrett Pierson</a></li><li><a href='/blog/ruud-questions-marty-weintraub-aka-aimclear.html'>Ruud Questions: Marty Weintraub aka aimClear</a></li><li><a href='/blog/ruud-questions-kim-krause-berg.html'>Ruud Questions: Kim Krause Berg</a></li><li><a href='/blog/ruud-questions-angie-haggstrom.html'>Ruud Questions: Angie Haggstrom</a></li><li><a href='/blog/ruud-questions-shana-albert.html'>Ruud Questions: Shana Albert</a></li><li><a href='/blog/ruud-questions-steve-gradman.html'>Ruud Questions: Steve Gradman</a></li><li><a href='/blog/ruud-questions-rae-hoffman-aka-sugarrae.html'>Ruud Questions: Rae Hoffman aka Sugarrae</a></li><li><a href='/blog/ruud-questions-joost-de-valk.html'>Ruud Questions: Joost de Valk</a></li><li><a href='/blog/ruud-questions-debra-mastaler.html'>Ruud Questions: Debra Mastaler</a></li><li><a href='/blog/ruud-questions-mike-grehan.html'>Ruud Questions: Mike Grehan</a></li><li><a href='/blog/ruud-questions-bryan-eisenberg.html'>Ruud Questions: Bryan Eisenberg</a></li><li><a href='/blog/ruud-questions-ralph-tegtmeier-aka-fantomaster.html'>Ruud Questions: Ralph Tegtmeier aka Fantomaster</a></li><li><a href='/blog/ruud-questions-marie-claire-jenkins.html'>Ruud Questions: Marie-Claire Jenkins</a></li><li><a href='/blog/ruud-questions-cindy-krum.html'>Ruud Questions: Cindy Krum</a></li><li><a href='/blog/ruud-questions-steve-plunkett-on-google-is-our-friend.html'>Ruud Questions: Steve Plunkett on Google Is Our Friend</a></li><li><a href='/blog/ruud-questions-brian-carter.html'>Ruud Questions: Brian Carter</a></li><li><a href='/blog/ruud-questions-tamar-weinberg.html'>Ruud Questions: Tamar Weinberg</a></li><li><a href='/blog/ruud-questions-hugo-guzman.html'>Ruud Questions: Hugo Guzman</a></li><li><a href='/blog/ruud-questions-dr-mihaela-vorvoreanu.html'>Ruud Questions: Dr. Mihaela Vorvoreanu</a></li><li><a href='/blog/ruud-questions-matt-mcgee.html'>Ruud Questions: Matt McGee</a></li><li><a href='/blog/ruud-questions-michael-gray-a-k-a-graywolf.html'>Ruud Questions: Michael Gray a.k.a. Graywolf</a></li><li><a href='/blog/ruud-questions-christina-gleason.html'>Ruud Questions: Christina Gleason</a></li><li><a href='/blog/ruud-questions-michelle-corsano.html'>Ruud Questions: Michelle Corsano</a></li><li><a href='/blog/ruud-questions-glen-alssopp-aka-viperchill.html'>Ruud Questions: Glen Allsopp aka ViperChill</a></li><li><a href='/blog/ruud-questions-joanna-lord.html'>Ruud Questions: Joanna Lord</a></li><li><a href='/blog/ruud-questions-kristy-bolsinger-realnetworks.html'>Ruud Questions: Kristy Bolsinger (RealNetworks)</a></li><li><a href='/blog/ruud-questions-julie-joyce.html'>Ruud Questions: Julie Joyce</a></li><li><a href='/blog/ruud-questions-carol-skyring.html'>Ruud Questions: Carol Skyring</a></li><li><a href='/blog/ruud-questions-henk-van-ess.html'>Ruud Questions: Henk van Ess</a></li><li><a href='/blog/ruud-questions-anna-gonzalez-from-news-8-austin.html'>Ruud Questions: Anna Gonzalez (from News 8 Austin)</a></li><li><a href='/blog/ruud-questions-hugh-macleod-aka-gapingvoid.html'>Ruud Questions: Hugh Macleod aka Gapingvoid</a></li><li><a href='/blog/ruud-questions-tad-chef.html'>Ruud Questions: Tadeusz Szewczyk aka Tad Chef aka Onreact</a></li><li><a href='/blog/ruud-questions-arnie-kuenn.html'>Ruud Questions: Arnie Kuenn</a></li><li><a href='/blog/ruud-questions-richard-hamilton-from-xml-press.html'>Ruud Questions: Richard Hamilton (from XML Press)</a></li><li><a href='/blog/ruud-questions-steve-rubel.html'>Ruud Questions: Steve Rubel</a></li><li><a href='/blog/ruud-questions-david-allen.html'>Ruud Questions: David Allen</a></li><li><a href='/blog/ruud-questions-aaron-wall.html'>Ruud Questions: Aaron Wall</a></li><li><a href='/blog/ruud-questions-stephan-miller.html'>Ruud Questions: Stephan Miller</a></li><li><a href='/blog/ruud-questions-meg-geddes-aka-netmeg.html'>Ruud Questions: Meg Geddes aka Netmeg</a></li><li><a href='/blog/ruud-questions-ed-bennett.html'>Ruud Questions: Ed Bennett</a></li><li><a href='/blog/ruud-questions-gab-goldenberg.html'>Ruud Questions: Gab Goldenberg</a></li></ul> <script type="text/javascript"> jQuery(document).ready(function($) { window.setTimeout('loadLinkedin_2843()',1000);window.setTimeout('loadGoogle1_2843()',1000); 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My testing shows that the best place to put an Adsense block (for click through) is immediately below the header. I also know that when I visit sites like that I hit the back button pretty fast.</p> <p>It's difficult to strike this balance when you are relying on getting income from your sites.</p> <p>Neil</p> <div class="reply"> <a class='comment-reply-link' href='/blog/ruud-questions-joost-de-valk.html?replytocom=8453#respond' onclick='return addComment.moveForm("div-comment-8453", "8453", "respond", "2843")'>Reply</a> </div> </div> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="comment-8454"> <div id="div-comment-8454" class="comment-body"> <div class="comment-author vcard"> <img alt='' src='http://0.gravatar.com/avatar/a71324f35b58afb30f865dd6358d1774?s=54&d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D54&r=G' class='avatar avatar-54 photo' height='54' width='54' /> <cite class="fn">Komodo Dragon</cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"><a href="http://www.searchenginepeople.com/blog/ruud-questions-joost-de-valk.html#comment-8454"> May 1, 2009 at 11:54 pm</a> </div> <p>@Neil, I would say it depends what type of website you are trying to build. If you don't care about returning visitors, then the playground for the ads is free so to speak. But… if you want returning visitors, and want to develop long term followers, you definitely want to pull the reigns on the ads, and go as light as possible in the beginning stages of your audience.</p> <div class="reply"> <a class='comment-reply-link' href='/blog/ruud-questions-joost-de-valk.html?replytocom=8454#respond' onclick='return addComment.moveForm("div-comment-8454", "8454", "respond", "2843")'>Reply</a> </div> </div> </li> <li class="comment even thread-even depth-1" id="comment-8455"> <div id="div-comment-8455" class="comment-body"> <div class="comment-author vcard"> <img alt='' src='http://0.gravatar.com/avatar/4461c89a93eea8460c32994704227656?s=54&d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D54&r=G' class='avatar avatar-54 photo' height='54' width='54' /> <cite class="fn">Neil</cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"><a href="http://www.searchenginepeople.com/blog/ruud-questions-joost-de-valk.html#comment-8455"> May 2, 2009 at 12:33 am</a> </div> <p>@Komodo</p> <p>Good point. I think my confusion comes from starting a site as a pure Adsense-driven one. I now have ambitions to develop it as more of a "proper" site but am reluctant to give up the high CTR that current ad placement gives me.</p> <p>Time for me to make a decision!</p> <p>thanks</p> <p>Neil</p> <div class="reply"> <a class='comment-reply-link' href='/blog/ruud-questions-joost-de-valk.html?replytocom=8455#respond' onclick='return addComment.moveForm("div-comment-8455", "8455", "respond", "2843")'>Reply</a> </div> </div> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="comment-8464"> <div id="div-comment-8464" class="comment-body"> <div class="comment-author vcard"> <img alt='' src='http://1.gravatar.com/avatar/35aa07a42b7256a8dfeefdb472bb042d?s=54&d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D54&r=G' class='avatar avatar-54 photo' height='54' width='54' /> <cite class="fn">Marketing Man</cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"><a href="http://www.searchenginepeople.com/blog/ruud-questions-joost-de-valk.html#comment-8464"> May 3, 2009 at 11:21 am</a> </div> <p>Guarding against over-monetizing is a very pertinent tip. Nobody likes the ads……really. And if there are too many of them, it seriously detracts from the user experience. Listen to the man, he speaks the truth!</p> <div class="reply"> <a class='comment-reply-link' href='/blog/ruud-questions-joost-de-valk.html?replytocom=8464#respond' onclick='return addComment.moveForm("div-comment-8464", "8464", "respond", "2843")'>Reply</a> </div> </div> </li> <li class="comment even thread-even depth-1" id="comment-8474"> <div id="div-comment-8474" class="comment-body"> <div class="comment-author vcard"> <img alt='' src='http://0.gravatar.com/avatar/ab21fd5c06cb66df3862eb05516bae04?s=54&d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D54&r=G' class='avatar avatar-54 photo' height='54' width='54' /> <cite class="fn">seo</cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"><a href="http://www.searchenginepeople.com/blog/ruud-questions-joost-de-valk.html#comment-8474"> May 4, 2009 at 6:28 am</a> </div> <p>WordPress can be turned into so many things it is probably the CMS I use the most. From squeeze pages to login getaways, its the matter of a few clicks with Fantastico and a plugin or two.</p> <div class="reply"> <a class='comment-reply-link' href='/blog/ruud-questions-joost-de-valk.html?replytocom=8474#respond' onclick='return addComment.moveForm("div-comment-8474", "8474", "respond", "2843")'>Reply</a> </div> </div> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="comment-8496"> <div id="div-comment-8496" class="comment-body"> <div class="comment-author vcard"> <img alt='' src='http://0.gravatar.com/avatar/cb0b42e452cd13d469565a23a8abe441?s=54&d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D54&r=G' class='avatar avatar-54 photo' height='54' width='54' /> <cite class="fn">Gaurish Sharma</cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"><a href="http://www.searchenginepeople.com/blog/ruud-questions-joost-de-valk.html#comment-8496"> May 5, 2009 at 4:43 am</a> </div> <p>WordPress is the best CMS i have used till now. It is very SEO friendly than its competitor like Blogger.</p> <p>Whats more interesting is wordpress blogs are ranked higher in Google searches then google's blogger one.</p> <div class="reply"> <a class='comment-reply-link' href='/blog/ruud-questions-joost-de-valk.html?replytocom=8496#respond' onclick='return addComment.moveForm("div-comment-8496", "8496", "respond", "2843")'>Reply</a> </div> </div> </li> <li class="comment even thread-even depth-1" id="comment-8506"> <div id="div-comment-8506" class="comment-body"> <div class="comment-author vcard"> <img alt='' src='http://1.gravatar.com/avatar/bb6bc0c39708fe675a8d17a5d9e20fab?s=54&d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D54&r=G' class='avatar avatar-54 photo' height='54' width='54' /> <cite class="fn">Cool Gifts</cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"><a href="http://www.searchenginepeople.com/blog/ruud-questions-joost-de-valk.html#comment-8506"> May 5, 2009 at 11:55 am</a> </div> <p>Great tips from Joost. I like the point he made about becoming an expert in a specific area. This has worked for me. I'm currently unemployed, but picking up a fair amount of contract work. Thanks for posting the interview. Joost is one of the best when it comes to SEO/Wordpress.</p> <div class="reply"> <a class='comment-reply-link' href='/blog/ruud-questions-joost-de-valk.html?replytocom=8506#respond' onclick='return addComment.moveForm("div-comment-8506", "8506", "respond", "2843")'>Reply</a> </div> </div> </li> </ol> <div class="navigation"> <div class="alignleft"></div> <div class="alignright"></div> </div> <div id="respond"> <h3>Leave a Reply</h3> <div class="cancel-comment-reply"> <small><a rel="nofollow" id="cancel-comment-reply-link" href="/blog/ruud-questions-joost-de-valk.html#respond" style="display:none;">Click here to cancel reply.</a></small> </div> <form action="http://www.searchenginepeople.com/wp-comments-post.php" method="post" id="commentform"> <p><input type="text" name="author" id="author" value="" size="22" tabindex="1" aria-required='true' /> <label for="author"><small>Name (required)</small></label></p> <p><input type="text" name="email" id="email" value="" size="22" tabindex="2" aria-required='true' /> <label for="email"><small>Mail (will not be published) (required)</small></label></p> <p><input type="text" name="url" id="url" value="" size="22" tabindex="3" /> <label for="url"><small>Website</small></label></p>  <p><textarea name="comment" id="comment" cols="100%" rows="10" tabindex="4"></textarea></p> <p><input name="submit" type="submit" id="submit" tabindex="5" value="Submit Comment" /> <input type='hidden' name='comment_post_ID' value='2843' id='comment_post_ID' /> <input type='hidden' name='comment_parent' id='comment_parent' value='0' /> </p> <p style="display: none;"><input type="hidden" id="akismet_comment_nonce" name="akismet_comment_nonce" value="5c1de17bc2" /></p><input type="hidden" name="cl_post_title" id="cl_post_title"/><input type="hidden" name="cl_post_url" id="cl_post_url"/><input type="hidden" name="cl_prem" id="cl_prem"/><div id="commentluv"><div id="cl_messages"></div><input type="checkbox" id="doluv" name="doluv" checked="checked" /><span id="mylastpost"><img alt="CommentLuv badge" src="http://www.searchenginepeople.com/wp-content/plugins/commentluv/images/CL91_White.gif"/></span><span id="showmorespan"><img class="clarrow" id="showmore" src="http://www.searchenginepeople.com/wp-content/plugins/commentluv/images/down-arrow.gif" alt="Show more posts" title="Show more posts" style="display:none;"/></span></div><div id="lastposts" style="display:none;"></div> <p style="clear: both;" class="subscribe-to-comments"> <input type="checkbox" name="subscribe" id="subscribe" value="subscribe" style="width: auto;" /> <label for="subscribe">Notify me of followup comments via e-mail</label> </p> </form> </div> </div>  <p style="text-align:center"> </p> </div>   <div id="col2" style="width:280px;margin-left:24px;"> <div style="font-size:17px;font-weight:bold;margin-bottom:15px;">Stay up to date - Follow us:</div> <style> .subScribeCont { display: block; 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