Ruud Questions: Joost de Valk

by Ruud Hein May 1st, 2009 

As someone born and raised in the Netherlands I of course know Joost de Valk; it's a small country and we're all on a first name basis … Kidding :)

No, I know Joost de Valk because he's one of those rare folks that does SEO, writes about WordPress *and* adds value. It's uncommon to see those 3 rolled up into one.

Joost is a smart but busy person yet after numerous threats he willingly made time for a short interview.

You've been working with WordPress since when?

Started working with it in '06 I think, near the end, for my personal blog, which was joostdevalk.nl back then.

There's somewhat of a love affair between SEO's and WordPress. Is WordPress inherently more SEO-friendly because of it, the script, itself or is it because the structure and principle of a blog are?

It's easily changeable permalink structure and titles are probably what caused the love in the beginning. The constantly updating nature of blogs helps too.

Google, and other search engines, seem to love the tag and category structures as well, which makes sense: you're linking pages that are related on topic closely together.

You've written extensively on SEO for WordPress but if one is impatient or otherwise pressed for time, what is the single most effective thing to do or change to a WordPress setup that will reap good reward?

Setting the permalinks to something sensible, for instance just the post name, and making sure the post title comes before the blogs name within the tags.</p> <p><strong>Teams of smart people nowadays fleece through WordPress code to find exploits the same way people hunt for these in popular software such as Adobe Acrobat or Microsoft Internet Explorer. And for the same reason: financial gain. </p> <p>Where is this headed and can "the common man" still protect their own install, their own work</strong></p> <p><img src="/i/yoast.jpg" style="float:left;padding:5px" width=35 height=35>Yes, because even though that's happening, we haven't had a really serious security issue for a while. </p> <p>Like Eric S Raymond said: given enough eyeballs, all bugs are shallow. </p> <p>Just make sure you keep updating to the latest version, and you should be reasonably safe.</p> <p><strong>Seeing the economic crisis loom in Europe too, your friend announces that this year he plans to at least make sizable supplemental income "on the web". </p> <p>Doable and, if so, how much of his weekly time will he need to invest you think before even beginning to hope to see some money flow in?</strong></p> <p><img src="/i/yoast.jpg" style="float:left;padding:5px" width=35 height=35>Depends on his skills. </p> <p>Most of my friends are developers, and even though there's a crisis, there's loads of work for good developers. </p> <p>I'd recommend they start building plugins or extensions for one of the bigger open source frameworks, WordPress, Drupal, Magento, and just start promoting themselves as experts in that field. </p> <p>If you're thinking more along the lines of another affiliate site, that's getting harder fast, there's just too many people trying, and there's only so many hosting accounts, adsense books etc. to be sold.</p> <p><strong>He's setup his web site, affiliate links are in place, Adsense is running, interesting and well written posts are being churned out. Now his next step should be — what? And remember; the economy doesn't allow him to simply smack a couple of hundreds against the wall…</strong></p> <p><img src="/i/yoast.jpg" style="float:left;padding:5px" width=35 height=35>Create something of value: a tool or an article that REALLY stands out, and after you've done that once, keep doing it for a year or so, and don't over monetize while doing it. 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My testing shows that the best place to put an Adsense block (for click through) is immediately below the header. I also know that when I visit sites like that I hit the back button pretty fast.</p> <p>It's difficult to strike this balance when you are relying on getting income from your sites.</p> <p>Neil</p> <div class="reply"> </div> </div> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="comment-8454"> <div id="div-comment-8454" class="comment-body"> <div class="comment-author vcard"> <img alt='' src='http://0.gravatar.com/avatar/a71324f35b58afb30f865dd6358d1774?s=32&d=blank&r=G' class='avatar avatar-32 photo' height='32' width='32' /> <cite class="fn"><a href="http://www.komodo-dragon.net" rel="external nofollow" class="url ext-link ext-icon-19" title="" data-wpel-target="_blank">Komodo Dragon</a></cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"><a href="http://www.searchenginepeople.com/blog/ruud-questions-joost-de-valk.html#comment-8454"> May 1, 2009 at 11:54 pm</a> </div> <p>@Neil, I would say it depends what type of website you are trying to build. If you don't care about returning visitors, then the playground for the ads is free so to speak. But… if you want returning visitors, and want to develop long term followers, you definitely want to pull the reigns on the ads, and go as light as possible in the beginning stages of your audience.</p> <div class="reply"> </div> </div> </li> <li class="comment even thread-even depth-1" id="comment-8455"> <div id="div-comment-8455" class="comment-body"> <div class="comment-author vcard"> <img alt='' src='http://0.gravatar.com/avatar/4461c89a93eea8460c32994704227656?s=32&d=blank&r=G' class='avatar avatar-32 photo' height='32' width='32' /> <cite class="fn"><a href="http://debtadvice4free.com" rel="external nofollow" class="url ext-link ext-icon-19" title="" data-wpel-target="_blank">Neil</a></cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"><a href="http://www.searchenginepeople.com/blog/ruud-questions-joost-de-valk.html#comment-8455"> May 2, 2009 at 12:33 am</a> </div> <p>@Komodo</p> <p>Good point. I think my confusion comes from starting a site as a pure Adsense-driven one. I now have ambitions to develop it as more of a "proper" site but am reluctant to give up the high CTR that current ad placement gives me.</p> <p>Time for me to make a decision!</p> <p>thanks</p> <p>Neil</p> <div class="reply"> </div> </div> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="comment-8464"> <div id="div-comment-8464" class="comment-body"> <div class="comment-author vcard"> <img alt='' src='http://1.gravatar.com/avatar/35aa07a42b7256a8dfeefdb472bb042d?s=32&d=blank&r=G' class='avatar avatar-32 photo' height='32' width='32' /> <cite class="fn"><a href="http://www.netage.co.za/web-marketing/" rel="external nofollow" class="url ext-link ext-icon-19" title="" data-wpel-target="_blank">Marketing Man</a></cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"><a href="http://www.searchenginepeople.com/blog/ruud-questions-joost-de-valk.html#comment-8464"> May 3, 2009 at 11:21 am</a> </div> <p>Guarding against over-monetizing is a very pertinent tip. Nobody likes the ads……really. And if there are too many of them, it seriously detracts from the user experience. Listen to the man, he speaks the truth!</p> <div class="reply"> </div> </div> </li> <li class="comment even thread-even depth-1" id="comment-8474"> <div id="div-comment-8474" class="comment-body"> <div class="comment-author vcard"> <img alt='' src='http://0.gravatar.com/avatar/ab21fd5c06cb66df3862eb05516bae04?s=32&d=blank&r=G' class='avatar avatar-32 photo' height='32' width='32' /> <cite class="fn"><a href="http://www.exposedseo.com" rel="external nofollow" class="url ext-link ext-icon-19" title="" data-wpel-target="_blank">seo</a></cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"><a href="http://www.searchenginepeople.com/blog/ruud-questions-joost-de-valk.html#comment-8474"> May 4, 2009 at 6:28 am</a> </div> <p>WordPress can be turned into so many things it is probably the CMS I use the most. From squeeze pages to login getaways, its the matter of a few clicks with Fantastico and a plugin or two.</p> <div class="reply"> </div> </div> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="comment-8496"> <div id="div-comment-8496" class="comment-body"> <div class="comment-author vcard"> <img alt='' src='http://0.gravatar.com/avatar/cb0b42e452cd13d469565a23a8abe441?s=32&d=blank&r=G' class='avatar avatar-32 photo' height='32' width='32' /> <cite class="fn"><a href="http://www.gaurishsharma.com" rel="external nofollow" class="url ext-link ext-icon-19" title="" data-wpel-target="_blank">Gaurish Sharma</a></cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"><a href="http://www.searchenginepeople.com/blog/ruud-questions-joost-de-valk.html#comment-8496"> May 5, 2009 at 4:43 am</a> </div> <p>WordPress is the best CMS i have used till now. It is very SEO friendly than its competitor like Blogger.</p> <p>Whats more interesting is wordpress blogs are ranked higher in Google searches then google's blogger one.</p> <div class="reply"> </div> </div> </li> <li class="comment even thread-even depth-1" id="comment-8506"> <div id="div-comment-8506" class="comment-body"> <div class="comment-author vcard"> <img alt='' src='http://1.gravatar.com/avatar/bb6bc0c39708fe675a8d17a5d9e20fab?s=32&d=blank&r=G' class='avatar avatar-32 photo' height='32' width='32' /> <cite class="fn"><a href="http://coolproducts.com" rel="external nofollow" class="url ext-link ext-icon-19" title="" data-wpel-target="_blank">Cool Gifts</a></cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"><a href="http://www.searchenginepeople.com/blog/ruud-questions-joost-de-valk.html#comment-8506"> May 5, 2009 at 11:55 am</a> </div> <p>Great tips from Joost. I like the point he made about becoming an expert in a specific area. This has worked for me. I'm currently unemployed, but picking up a fair amount of contract work. Thanks for posting the interview. Joost is one of the best when it comes to SEO/Wordpress.</p> <div class="reply"> </div> </div> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="comment-259423"> <div id="div-comment-259423" class="comment-body"> <div class="comment-author vcard"> <img alt='' src='http://1.gravatar.com/avatar/561c9de3166d0d9a7f2de3d6d980ffa5?s=32&d=blank&r=G' class='avatar avatar-32 photo' height='32' width='32' /> <cite class="fn"><a href="http://tinyurl.com/supegore40937" rel="external nofollow" class="url ext-link ext-icon-19" title="" data-wpel-target="_blank">http://tinyurl.com/supegore40937</a></cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"><a href="http://www.searchenginepeople.com/blog/ruud-questions-joost-de-valk.html#comment-259423"> January 24, 2013 at 3:10 am</a> </div> <p>“Ruud Questions: Joost de Valk | Search Engine People |<br /> Toronto” ended up being a wonderful article, can not help but wait to go through<br /> much more of ur blog posts. Time to squander a bit of<br /> time on the internet haha. 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/></a> <a href="http://www.facebook.com/SearchEnginePeople"><img width="38" height="38" title="" alt="" 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/></a> <a href="http://www.linkedin.com/company/search-engine-people"><img width="38" height="38" title="" alt="" 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