Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Search Engine People
  • SEO
  • SEM
  • CRO
  • Display
  • Blog
  • Why Us
  • Contact
  • Join Our Team
  • Get A Quote

Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Online Affinity Marketing Programs – Go it Alone or with an Affiliate Marketing Network Partner?

Ron Kunitzky | April 28th, 2009
Tweet
Share
Share
Pin
0 Shares

As someone who lives and breathes Marketing Partnerships for a living, I am often asked about the pros and cons of developing an Online Affinity Marketing Program with the support of an established Affiliate Marketing Network or going it Alone? Both strategies are effective...yet what really matters is what you readily have available to leverage to effectively run the program!

What do I mean? Well, put it this way...If you have an established audience to market the Affinity Partner offers to and can effectively negotiate compelling offers from those Partners to make them exclusively available to your customers then it's likely a good way to go. Why? Because leveraging an established Network like Linkshare or Commission Junction or NextJump will certainly lighten your work load in terms of Partner Acquisition, but forget about having any unique offers for your customers. You will end up with the same, run of the mill, readily available offers that are available to anyone who is part of their network. It certainly reduces those unwanted time consuming tasks like acquiring Partners and managing Partner Relationships, yet at the end of they day, you will not be providing your customers or audience with a true unique value proposition. Only one that is available anywhere else on the net unless you have a form of currency of your own as a business and can effectively integrate it such as 'points' for a loyalty program.

Having said that...here are the Top 10 questions to answer before deciding how to proceed with your Online Affinity Marketing Program:

1. Where will my traffic (audience, customers, users) come from and how do I plan on getting them to engage with my program?
2. How will I acquire Affinity Marketing Partner relationships and manage them?
3. What kinds of offers do I want to offer my audience, customers, users? Have I done any research?
4. Do I have the time to focus on building and engaging an audience and acquire and manage new partner relationships?
5. Do I want my program to have unique or exclusive offers and do I think that I have the assets to leverage to negotiate such arrangements? Am I being realistic?
6. Where will I host the program?
7. If I work with an Affiliate Marketing Network partner, can I afford the fees?

Comments are welcome. What has your experience been with Online Affinity or Affiliate Marketing Programs?

Tweet
Share
Share
Pin
0 Shares
Posted in Lead Nurture & Marketing Automation

About the Author: Ron Kunitzky

Ron Kunitzky, an expert in strategic business affiliations and partnerships is the founder of Geyser Marketing Group, and has successfully brokered partnership marketing programs for companies as varied as Coastal Contacts, Dell Computer, NASDAQ, and 1-800-GOT-JUNK?

Geyser Marketing Group

One thought on “Online Affinity Marketing Programs – Go it Alone or with an Affiliate Marketing Network Partner?”

  1. History of UNIX says:
    May 4, 2009 at 7:48 am

    The Plug-in Profit Site is an example of an affiliate marketing network program that combines various affiliate merchants all on one website. This allows you to create multiple streams of income targeting the work at home or home based business niche.

Comments are closed.

Recent Posts

  • Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority
  • A Year in Review: The Digital Marketing Trends That Defined 2021
  • The Basics of Video Marketing
  • Just How Much Do Google Reviews Impact Your SEO Ranking?
  • Search Engine People Announced as a 2021 National and Local Excellence Award Winner by UpCity!

Categories

  • Analytics & ROI Analysis
  • Company News
  • Content
  • Conversion Optimization
  • Display Advertising/RTB
  • Email Marketing
  • En Español
  • En Français
  • Inbound Marketing
  • Lead Nurture & Marketing Automation
  • Local Search
  • Marketing
  • Mobile
  • Partnership Marketing
  • PPC
  • PR
  • SEO
  • Social Media Marketing
  • Web Design

Additional Posts

WordPress Blog Link & Traffic Analysis Plugin

April 28th, 2009 | by Jeff Quipp

Optimizing Post-Conversion: Maximizing Your “Thank You” Page

April 27th, 2009 | by Jordan Kasteler

Ruud Questions: Rae Hoffman aka Sugarrae

April 24th, 2009 | by Ruud Hein

LET'S TALK

Need more information or want to get in touch?

Get in touch!
  • SEO
  • SEM
  • Display
  • Blog
  • Why Us
  • Join Our Team
  • Contact Us
  • Local SEO
  • Small Business SEO
  • Enterprise SEO
  • International SEO

LOCATION

1305 Pickering Parkway,
5th Floor Pickering, L1V 3P2

PHONE

Toll Free: 1-877-695-7388
Greater Toronto Area: (647) 699-2838

Social

© Search Engine People Inc. 2023 – Canada’s Top Digital Agency
© SEP 2023 – A Search Engine People Company | Privacy Policy

Search Engine People