10 Things We Didn’t Know A Week Ago [Week 46 ]

1. Church goers get their Twitter on in the St Paul's Church in England. Login to the church's wifi -- password "Abraham 123" -- and tweet your questions and remarks for the pastor. Inappropriate messages are filtered out; the rest appear on the 6 big flat screen TV's hanging behind the pastor.

"The Romans had roads and that enabled them to travel and take the message out; in the medieval period they had printing presses and that enabled them to print and get the message out.

Today we have Twitter and the Internet, YouTube , we have Facebook, these are the tools that God has given us to get the message out."
-- Andrew Alden, vicar

2. Exact match domains matching your legit company name don't hurt, suggests John Mueller's marking this as "Best Answer" in a thread on perceived EMD misery.

"Remember, as I have said repeatedly across many threads, the EMD algorithm was never designed to attack legitimate businesses:

Springfield Cardiology Clinic is named Springfield Cardiology Clinic (SCC for short)

There is a website named springfieldcardiologyClinic., there is a business licence, a yellowpage listing, EIN number, tax resale or exempt license, Secretary of State registration, D&B listing, hospital registration, state medical board registration, local chamber of commerce, better business bureau etc

Basically SCC can prove who they are to Google without an ounce of effort.

Bottom line, a legit business that happens to have an EMD is not going to be penalized or loose the value of their domain matching the query..... so back up your claim.  Let us examine it.  And if you are correct then one of the TCs will escalate the findings for Google to evaluate and potentially modify their algorithm."
-- Google Forum (via Search Engine Roundtable)

3. Black Friday is coming earlier and earlier in the US. This year Target dished out 20 of their Black Friday deals via Facebook 12 days early.

-- Examiner

4. Coca Cola turns company site into online magazine: the first redesign since 2005.


-- via New York Times

5. "Highest PR Wins" rule also enables you to see competitor's links in your webmaster tools. Remember last week's drop dead easy Google hack to get copied, duplicate, ripped off, stolen content ranking above the original in no-time? Same guy who came up with that now found out it also enabled him to see the links for the original URL in his Google Webmaster Tools.

"I am seeing the same links the owner of that site would see in their Google Webmaster Tools.

Here's the interesting part, it works in reverse! You don't even have to hijack the result for this to work, you can see the results with the 'loser' URL. If you create a duplicate page with lower PageRank (not very difficult to do that is it?) of any page on the web, you will be able to see its links in your own Google Webmaster Tools."
-- Dan Petrovic

Screenshots included, of course.

6. Israel's Defense Forces used Twitter to announced a military strike to Hamas.


That's a first. (via The Hill)

7. Access to Internet basic human right, judges in the UK basically said, overturning a sex offender's Internet-use ban stating;

"Nowadays it is entirely unreasonable to ban anybody from accessing the internet in their home"
-- Guardian

Instead the sex offender must now have his Internet history available for police viewing.

8. Google sues school dropout for infringing on Google's copyright. Doogle is a job search web site running on a USD $70 pawn shop computer.

Google claims the site name and logo are too similar to Google's. As you can see.


-- Guardian

9. GIF's are dying. Fast.


10. Facebook cools its servers with hot air. Using no mechanical refrigeration and just fresh air, even its servers in the hot south of the USA run cool.

"The key to the cooling breakthrough was raising the temperature inside the Facebook data center, allowing servers to run at an inlet temperature of 85 degrees F. That's about five degrees warmer than Facebook's data center in Prineville, Oregon, where the company pioneered  a design that relies 100 percent on using outside air to cool its servers."
-- Data Center Knowledge

About the Author: Ruud Hein

My paid passion at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. People who know me know I love coffee.

Ruud Hein

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