Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Search Engine People
  • SEO
  • SEM
  • CRO
  • Display
  • Blog
  • Why Us
  • Contact
  • Join Our Team
  • Get A Quote

Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Today’s Best SEO Techniques and Practices: He Said/She Said

Nancy R Jones | February 28th, 2014
Tweet63
Share35
Share
Pin2
100 Shares
he-said-she-said
He Said, She Said by Mista.Boos

Daniel Kosir recently wrote a good article How SEO has changed: SEO Techniques and Practices for 2014. He discussed high quality content creation, its promotion and website user experience. Undoubtedly, these are a few of the critical SEO factors that need to be taken care of in this year, 2014.

I would like to add a few more points to his.

He Said: Create High-quality Content

Daniel correctly stated that websites with high-quality content that provide detailed and relevant answers to users' queries are rewarded by Google.

She Said...

Content on your website should be of superior quality compared to content of other websites for similar searches.

Create substantial content which takes into the account the users' needs and issues. Don't focus on search keywords. Google understands concepts, relations, semantics -- and so does your user.

  • Learn more: Detailed Analysis of Semantic Search and its Role in Hummingbird Algorithm

Your content should be user-centric and authoritative. Authoritative content is mostly research-driven, fact-based, actionable. It can include white papers, case studies and articles that offer practical tips and suggestions that are actionable and helpful to users.

Your content should not be so lengthy that readers lose interest but neither so short that it lacks substantial information.

Add infographics, images or videos that complement your content.

And, with the increase in mobile searches, it's recommended to create content and deliver content in such a way that it is accessible on the desktop and on mobiles.

He Said: Content Promotion

As Daniel said; you should promote the content you create to your targeted audiences through channels like social media, guest blogging, paid advertising, and public relations.

She Said...

Sharing compelling content on social media can generate quality traffic to your website. Build a social media community and reach out to your targeted audiences. Offer them high quality content and provide them with the information they are looking for. In turn, when the content is really helpful, they will share with their circles. While spokes people of search engines temper the perceived importance of social signals for ranking, many search marketers believe these very signals at least influence ranking.

Daniel talked about guest blogging; about reaching out to prominent bloggers and other influencers in the industry. I support that and add the tip to also look at places where your audiences may hang out; forums, Google+ communities, Facebook groups, etc.

Do you have "yes, and..." comment?

Tweet63
Share35
Share
Pin2
100 Shares
Posted in SEOTagged marketing, SEO

About the Author: Nancy R Jones

Nancy R Jones is a writer and blogger for Marvist Consulting LLC which offers small business Internet marketing services. Since establishment in 2005, Marvists SEO services have earned the goodwill of clients with uncompromising commitment to business values while delivering expert services.

Marvist Consulting LLC

One thought on “Today’s Best SEO Techniques and Practices: He Said/She Said”

  1. Andrea says:
    March 12, 2014 at 6:52 am

    Hi Nancy, great tips! Today creating great content isn’t enough for SEO, you need to promote it effectively, and this is where social media comes in handy.

Comments are closed.

Recent Posts

  • Maximizing Your E-Commerce Sales:
    A CRO Audit Guide
  • Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority
  • A Year in Review: The Digital Marketing Trends That Defined 2021
  • The Basics of Video Marketing
  • Just How Much Do Google Reviews Impact Your SEO Ranking?

Categories

  • Analytics & ROI Analysis
  • Company News
  • Content
  • Conversion Optimization
  • CRO
  • Display Advertising/RTB
  • Email Marketing
  • En Español
  • En Français
  • Inbound Marketing
  • Lead Nurture & Marketing Automation
  • Local Search
  • Marketing
  • Mobile
  • Partnership Marketing
  • PPC
  • PR
  • SEO
  • Social Media Marketing
  • Web Design

Additional Posts

The Beginner’s Guide to Mobile Web Design

February 28th, 2014 | by Daniel Kosir

6 Social CRM Solutions

February 27th, 2014 | by Bernadette Coleman

Buying Email Lists Is Ineffective: How To Recover & How To Do Email List Building Right

February 27th, 2014 | by Andrei Petrik

LET'S TALK

Need more information or want to get in touch?

Get in touch!
  • SEO
  • SEM
  • Display
  • Blog
  • Why Us
  • Join Our Team
  • Contact Us
  • Local SEO
  • Small Business SEO
  • Enterprise SEO
  • International SEO

LOCATION

1305 Pickering Parkway,
5th Floor Pickering, L1V 3P2

PHONE

Toll Free: 1-877-695-7388
Greater Toronto Area: (647) 699-2838

Social

© Search Engine People Inc. 2023 – Canada’s Top Digital Agency
© SEP 2023 – A Search Engine People Company | Privacy Policy

Search Engine People