As a designer and developer we find various technologies to improve online user interaction within multi resolutions. With the increase of people using smartphones and tablets to browse or purchase online, there is no reason why having a responsive website is not important to your company.


Responsive websites are able to adapt to any image to any device, no matter who is viewing the website. This will increase the number of online browsers and convert them into buyers. All your images should be optimized seamlessly through all devices. This includes desktops tablet, and mobile. The need for optimized responsive images on mobile and tablet device will help keep visitors on your website; maximize conversion and a decrease high bounce rates.

What Are Responsive Images And Why Do They Matter?

Responsive images are just as important as having a responsive website. Images represent your company and product quality. Your visitors should definitely have same experience on a desktop while browsing on their tablet or mobile phone. The ability to view all your images across multi resolutions without stretching, pixilation and degrading your product will give you lower bounce rates and higher chances of having conversions. To maximize the potential on your site, it is important to ensure that your website has optimized responsive images to accommodate all visitors regardless of device they are using to visiting your website.

How Do I Implement And Get Started With Responsive Images?

Here are a couple responsive image solutions to implement on your own website:


PictureFill is a responsive image technique devised by Scott Jehl that makes use of the proposed picture element and media queries to serve images based on browser window size.

Adaptive Images
Adaptive Images detects your visitor's screen size and automatically creates, caches, and delivers device appropriate re-scaled versions of your web page's embeded HTML images. No mark-up changes needed. It is intended for use with Responsive Designs and to be combined with Fluid Image techniques.

Simple Responsive Images WordPress Plugin
This plugin generate images with attributes for the responsive images in your content. Choose the breakpoints and the sizes associated. The next images you will insert and the elements generated with the wp_attachement functions will begenerated with the right attributes.

WP Fluid Images WordPress Plugin
WP Fluid Images runs when you insert an image into a Post or Page. It removes the fixed width and height attributes from the image tag. If you insert an image from the image uploader, by default, a width and height attribute is inserted into the image tag with fixed pixel values. This plugin prevents this from happening, because this can be problematic if your theme is built using responsive design methods. The plugin also adds a style tag near the end of the document that sets a max-width rule of 100%. This helps ensure that any image in a Post or Page won't extend past the width of the Post or Page.


As technology advances, your company website must also change to meet the expectations of the customer. Providing optimized responsive images throughout your e-commerce website is a solution that will automatically give you satisfied customers, increase in traffic and sales.

What responsive image techniques are you currently using on your website to increase conversion and product sales?