Twitter is a fabulous platform to stay current on certain topics in less time. Experts are effectively curating the best content by what information they choose to tweet, retweet, and favorite. In that spirit of giving, here are 34 39 of the top PPC experts you should be following on Twitter
(For SEO experts to follow, click here)
Brad Geddes - @bgtheory
Probably the best person in the world when it comes to Adwords. Speaks at conferences all over the world, runs Google's official AdWords 301 trainings, and has some cool training & tools through CertifiedKnowledge.org and AdAlysis.com .
Melissa Mackey - @Mel66
She calls herself PPC Moses because she's been in the industry so long, and the wisdom is there to prove it. Great tips, very accessible & prone to occasional rants (which I love.).
John Lee - @John_A_Lee
Full disclosure, he's my boss, but that doesn't make him any less awesome. A regular at PPC conferences and on many popular internet marketing blogs, he's been in the game a long time and knows A LOT.
Perry Marshall - @PerryMarshall
The guy wrote a book about AdWords and he's an expert on email marketing and copywriting as well. Get on one of his email lists while you're at it and experience email marketing done right.
Elizabeth Marsten - @ebkendo
This lady is smart. Like scary smart. When she talks PPC, you should listen because her nuggets of wisdom are truly valuable. Bonus points for being a Trekkie.
John Gagnon - @jmgagnon
Dude's the evangelist for BingAds. Enough said. (But if that isn't enough, he is also really smart, really personable, and has salon quality hair.)
Lisa Sanner - @LisaSanner
She's the quarterback of the PPC team at Point It and that's saying a lot. Knows her PPC in and out.
Matt Umbro - @Matt_Umbro
You can't leave off the founder of PPCChat. He keeps the Twitter community (hashtag #ppcchat) going with a weekly chat on topics from all corners of PPC.
Lisa Raehsler - @lisarocksSEM
This lady speaks all over the country and writes for several prominent blogs. Oh, and she founded Big Click Co.
Marty Weintraub - @martyweintraub
The mad genius of Facebook Ads especially, but just an amazing mind (if you can keep up!)
Aaron Levy - @bigalittlea
Smart, funny, and his Twitter profile pic shows him wearing an apron. That's confidence and definitely worth a follow.
Larry Kim - @LarryKim
The big kahuna at Wordstream and a marketing genius. He's also super active on Google+ if you're into that kind of thing.
Frederick Vallaeys - @siliconvallaeys
The former evangelist for AdWords. Enough said. Really.
Jeff Allen - @JeffAllenUT
El Presidente of Hanapin Marketing which means he's involved in PPC Hero, HeroConf and tons of other PPC goodness.
Matt Van Wagner - @mvanwagner
Living proof that having a few gray hairs doesn't mean you can't be in the PPC industry. And if you've ever met the guy you know he's as up-to-date on pop culture and trends as anyone, which is why his sharp wit is so amazing.
Jennifer Slegg - @jenstar
The leading expert on Google AdSense, Google's contextual advertising program. Think of her as the expert of the publishers of your PPC ads.
David Rodnitzky - @rodnitzky
Grew a tremendously successful PPC business on a shoe string budget. Built that out in 2013 to a full service search engine marketing campaign.
Michelle Morehouse - @michellemsem
Clickz author. Owner of clixmarketing.com. True PPC expert with industry recognized expertise in online lead generation.*
*does her crosswords in pen. Pen!
Kevin Lee - @Kevin_Lee_QED
Nicknamed "the godfather of SEM" due to his extensively long experience in the field. Co-founder of SEMPO. Author of the acclaimed Paid Search Strategies columns at Clickz.
Susan Wenograd - @SusanEDub
PPC industry conferences speaker. "OCD about PPC", as she puts it herself. Handles accounts from one thousand to 1.1 million+.
Joe Kerschbaum - @JoeKerschbaum
Co-author of PPC: An Hour A Day in Wiley/Sybex's online marketing An Hour A Day series. Writes PPC columns in many online publications. Industry conferences speaker.
Katy Tonkin - @katytonkin
Helps manage PPC campaigns in more than 50 countries in 25 languages at the tune of 15 million+ media per year. Named one of the Top 25 Influential Women in PPC.
Chris Haleua - @chrishaleua
Product manager for Adobe Media Optimizer; unified ad management. Paid search marketer, SMX PPC speaker. Self-proclaimed Excel geek.
Amy Bishop - @Hoffman8
Rock solid PPC productivity and efficiency advise. Senior manager. True PPC specialist.
Mel Carson - @MelCarson
US brand ambassador for Majestic SEO. Ex Microsoft Digital Evangelist.
David Szetela - @Szetela
Host of the industry recognized PPC Rockstars weekly radio show. Co-author of the Wiley/Sybex book PPC Advertising on One Hour a Day. Named as one of the Top 25 Most Influential PPC Experts in 2014.
Heather Cooan - @HeatherCooan
Self-proclaimed ad geek. Paid Advertising Manager at Infusionsoft. SMX speaker.
Rick Galan - @RickGalan
SMX speaker. PPC specialist. Lives for PPC and his family.
Crystal O'Neill - @CrystalA
Ran the PPC division at SEER Interactive before being made President of the company by Wil Reynolds. PPC guru.
Paul Kragthorpe - @PaulKragthorpe
Webmaster and developer of PPC Chat. PPC knowledge through managing US-wide campaigns in multiple industries.
Justin Freid - @Justin_Freid
Named one of the most influential PPC experts. Search Engine Watch columnist.
Julie F Bacchini - @NeptuneMoon
SMX speaker. Founder & President of Neptune Moon LLC. Influential PPC expert.
Megan Leap - @MeganLeap
Industry conferences speaker. Peer recognized PPC specialist. CRO-driven.
Greg Finn - @gregfinn
SMX speaker. Contributing editor at Search Engine Land and Marketing Land. PPC aficionado.
We asked if we missed anyone -- here are some of those :
Christi Olson - @ChristiJOlson
Self-proclaimed SEM geek. SMX, Pubcon, StateOfSearch speaker. Known to share solid information. Big on PPC efficiency and automation.
Bryant Garvin - @BryantGarvin
PPC trainer. Strong focus on PPC account audits. Experience with multi-million dollar PPC campaigns handling 1million+ keywords.
James Svoboda - @Realicity
Passionate for PPC since 1999. Frequent host for PPCchat. Sits on the advisory board for the acclaimed WhichTestWon. Founder and CEO of MnSearch.
Mike Rhodes - @thegoogleguy
Described by others on this list as an Adwords ninja. Someone else in the industry clarified that with; "he's the expert's expert". Co-author of Ultimate Guide to Google AdWords.
Jon Kagan - @JonKagan
Senior director. Did campaigns for Forbes, American Express, Revlon, to name a few. Industry conferences speaker (SMX, SES, Clickz, etc.).
There are way more awesome PPC tweeters out there. Give a shout out to your favorites in the comments below!
SEP Twitter Lists
SEP Twitter Lists consist of recognized experts and authorities whom Search Engine People recommends to follow.
The lists are curated independently from Search Engine People by experts in the same professional field and are kept up to date,
To prevent bias, employees of Search Engine People Inc. are automatically excluded from these lists. Appearance on these lists does not constitute endorsement by Search Engine People Inc.
SEP Recognized Experts
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11 thoughts on “39 PPC Experts You Must Follow On Twitter”
I might be biased…okay, I am biased… but I would add Christi Olson @ChristiJOlson to your list. She’s been an awesome addition to our Point It paid search team, and I’m learning so much from her about processes and scaling ppc. And she’s really fun too. 🙂
Well that’s a good recommendation, Lisa! I agree, her emphasis on efficiency through processes makes her a good addition to this list.
Robert, thanks for including me! I love the thoughtful descriptions for each person. Thanks again!
Thanks for including me on the list, Robert! I would have included James Svoboda (@Realicity) over myself personally. If you want to know when the PPCChat streamcaps are ready, yeah I’m one to follow 😉
@Paul – included at your recommendation
Another one to add is Bryant Garvin @BryantGarvin. He is afterall THEE #PPCDictator
Great additions to the list everyone! Keep ’em coming.
I would suggest also @adwexp, which is the account of one of the largest events about AdWords in Europe, regularly reporting the most important updates in the platform and useful insights posts about AdWords written all over the world.
It is not a single person managed account, but there are several Adwords professional writing for it (among which me myself).
I would add @ppchero too. Same category 😉
Wow this is very valuable, it took me quite a while to learn PPC and it was a tough road. I could def learn some additional tips from these successful marketers, thanks for sharing the list 🙂
I recommend following Jon Kagan, his Twitter feed is @JonKagan. He is a mix of humerous, irrational, and if you hear him speak at conference or read his articles, he is a mad data scientist in search
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