The best time to hire a digital agency is when it’s still an option, not when it becomes a necessity to get the company out of stagnation or fight heavy competition. A good campaign can grow with your company and change course depending on how the business evolves, while keeping charge of identity aspects like brand, voice, or reputation.
But it’s never too late to start investing in your online visibility - no matter what industry you’re from, a large part of your customers are already online, researching and comparing for prime offers on products or services you sell. And unless you position yourself as best you can to get those prospective customer eyeballs on your offering, odds are those leads will choose your competitor.
A good digital agency will never guarantee results, but will do its best to deliver them and exceed expectations.
However, hiring the right digital agency is not the most straightforward task, and you need a plan that will allow you to make a good choice for your business. Whether you’ve worked with an agency before or not, the following tips can help you streamline and organize the hiring process, so you can end up collaborating with great partners who understand what your business needs.
Some of the reasons why you’ll want to approach choosing an agency strategically are:
- it is probably a long-term, costly investment for the business, so you want to make sure it pans out as expected
- not every agency is ideal for every type of client, and you need to figure out what would be a good fit for your company
- fixing a bad campaign is much more hard work than starting off on the right foot with a good strategy in place, so choosing well from the beginning will make a big difference in the long run
Unless you have good and reliable recommendations from someone you trust, or who has seen satisfying results for their own business, you might want to begin with a wide search. Gather up a long list of digital agency candidates you will screen to narrow down to a few potential hires.
The following pointers aren’t just a collection of ideas you should have in mind when looking for an agency, but rather a step by step process that can guide your search. I’ve divided these tips into four sections that will give you a nice overview of what you need to do as you conduct your research.