On July 1st Canada's new anti-spam legislation arrived with great fanfare and was met with dread from the digital marketing community. It has been four months since the new rules came into effect and there are still many marketers struggling to understand the implications for their marketing lists. If you haven't already done so, now is the time for a review of your organization's marketing processes to ensure that you are set up for CASL compliance success *.
What Is CASL And How Does It Affect My Marketing?
Canada's new anti-spam legislation requires all Canadian and International businesses sending CEMs (commercial electronic messages) in Canada (including emails, text messages, instant messages, social media messages, automated phone messages...) to:
Attention US/International Marketers: If you were under the impression this legislation only applies to Canadian companies you are mistaken. All businesses sending CEM's to individuals in Canada are subject to the new rules.
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