On July 1st Canada's new anti-spam legislation arrived with great fanfare and was met with dread from the digital marketing community. It has been four months since the new rules came into effect and there are still many marketers struggling [...]
Typewriter by thorinside As I sit and write this blog post, there are another 7 posts being written across the table from me. There are posts on marketing automation, website performance, SEO and landing pages. By the time [...]
Mad Men by finnur.malmquist Now that we have increased the volume of visitors to the site it is time to start converting them. The majority of these conversions will fall into the top and middle of the sales [...]
Now that you have proper lead tracking in place, you can work on attracting more visitors to your site. The goal is to attract quality traffic. We determine the quality of our traffic by monitoring our conversion rate. We can [...]
Keyword map by esquetee In case you hadn't noticed, content is a big deal. Your visitors love it, and so does Google. But you cant just be creating random content with no target audience in mind. In order [...]
Storytelling by Jim Pennucci Storytelling is the part of marketing they always forget to tell you about, yet is as ancient and practiced as the concept of community itself. Between the KPIs and the demographics, storytelling in marketing [...]
Magical Myths by Stuck in Customs If your job has anything to do with digital marketing, whether its creating online content, doing SEO or running social media campaigns, by now you have heard of Inbound Marketing. Its a [...]
The SEO game - long characterized by rapid change and fluidity - continues to transform at a frenetic pace. SEO techniques once considered best practices in the industry are now cripplingly ineffective, and may even serve to damage overall online [...]
In case you missed out yesterday, we began a new blog series entitled The 12 Days of Content. Over the next 11 days, well be gifting you with some great tips for optimizing your content. On the first day, we [...]
Inundated with the holiday spirit, we here at SEP have been inspired to give the gift of knowledge this season with a super awesome blog series called (drum roll) The 12 Days of Content. Over the next 12 days, we [...]
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