Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Search Engine People
  • SEO
  • SEM
  • CRO
  • Display
  • Blog
  • Why Us
  • Contact
  • Join Our Team
  • Get A Quote

Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Create a New AdWords Campaign in Record Time – Using the Ad Group Ideas Tool

Kris Scheben-Edey | May 29th, 2012
Tweet
Share1
Share
Pin
1 Shares

After working with technology companies for several years, I've seen a common mindset towards 'launch first, iterate later.' Get something working and then refine it as you go, instead of waiting and waiting for the 'perfect' launch. The new ad group ideas tab from Google AdWords can help you do exactly that - get a campaign launched, and quicker than you've ever done it before.

Have you tried the new ad group ideas tab yet? If not, I'll break it down for you with an overview of how to use this new tool to create lightning fast new keyword lists for AdWords campaigns.

So what SHOULD you use this new tool for?
a. To save time and guesswork generating and organizing preliminary keyword data.
b. To generate ad group ideas and keyword lists for time-sensitive AdWords campaigns.
c. To learn more about Google's logic when grouping keywords and branching phrases.

While the tool is very handy in a number of situations, it's not always the best solution. The new ad group ideas tab is NOT optimal for:
a. Creating enterprise-level AdWords campaign keyword lists.
b. Finding the highest CTR or conversion rate keywords.
c. Keywords lists generated with specific regional or demographic criteria.

Simply put, the new ad group ideas tool is a great time saver and starting point for some, but if you're serious about your AdWords campaigns then you'll ultimately end up using your own brain to find keywords and group them.

Now that we understand how to best use this new tool, let's look at a quick example. Let's imagine that we're artists, preparing to advertise our services to the world for the first time. We've decided to create our first campaign with the help of the new ad group ideas tab in the keyword tool to generate our keywords.

First, we enter in some keywords that Google can use as a baseline to suggest related keyword ideas. In this case we'll use keywords like animation, illustration and digital art.

(Please note, you must be logged in to a Google account for the ad group ideas tab to appear.)

Note: I almost always use exact and phrase match data for more accurate traffic potential, though the new tool works the same with all match types.

A list of keywords are returned, grouped into various ad groupings. You can click one to see the keywords in that ad group. By default it shows the first 10 keywords in the ad group list, but you can increase that based on how many you'd like to see. In the next picture you'll see I've selected to show all the suggested keywords in the ad group.

Next, you'll want to refine your keywords based on your offering. Are you selling services? Software? Click the checkboxes beside the keywords you want in your ad group like I've done in the screenshot below.

After you've done that with each of the ad groups you want in your campaign, just click download to save your list of keywords on on your computer (in CSV or text format) Or, if you're logged in you can 'add to account' to take your new keyword lists to the next step.

For most users, even new users, this new process of keyword selection through the ad group ideas tab takes 5-10 minutes. If you're looking to get an AdWords campaign off the ground quickly, or just need some ideas to get started, the new ad group tool will be there - just waiting for your to use it.

You can try it now by logging into your AdWords account and going here: AdWords Keyword Tool

So, let us know - have you used the new ad group ideas tab yet? What do you think of it, and do you expect that this new tool will become an integral part of your AdWords management arsenal?

Tweet
Share1
Share
Pin
1 Shares
Posted in PPC

About the Author: Kris Scheben-Edey

I'm a young marketing professional passionate about all forms of marketing. Currently, I have the opportunity to work with Switch Video which specializes in animated explainer videos and corporate video production. Fun fact? I have as many PJ's as pants... and I love it!

3 thoughts on “Create a New AdWords Campaign in Record Time – Using the Ad Group Ideas Tool”

  1. Warren says:
    May 29, 2012 at 9:43 pm

    Each time I’ve used AdWords, I’ve come away frustrated with the process.
    By the time I get my ad the way Google likes it, I’m not happy with it.
    I haven’t used (or even seen he sheepishly thinks LOL) the ad group Ideas tool.

    I do happen to have my latest AdWords coupon they sent me though, so it’s a good time to check it out! 🙂

  2. Kris S. says:
    May 30, 2012 at 7:31 am

    Hi Warren,

    Adwords can be a very frustrating medium, especially when you’re learning the ropes. I think the best way to combat that frustration is by reading up on how Adwords works at it’s, particularly quality scores.

    As for ad copy, try searching Google with some high-competition keywords, and try a few keywords within your specific niche. Review the ads that are already there to get an ideas for headlines and how you can layout your body copy. There are also an abundance of articles out there on copywriting for Adwords if you have the time.

    Good luck Warren!

  3. Terence says:
    June 26, 2012 at 11:01 am

    There is never an “easy” way to do anything on AdWords. Truth be told, hard granular work and a good eye for trends is all that is needed. When Google opted to loosen up match types – I cried when people celebrated. To win in this game, one has to be as relevant to the demographic as possible. I will build my own Ad Groups – Thank you very much AdWords

Comments are closed.

Recent Posts

  • Maximizing Your E-Commerce Sales:
    A CRO Audit Guide
  • Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority
  • A Year in Review: The Digital Marketing Trends That Defined 2021
  • The Basics of Video Marketing
  • Just How Much Do Google Reviews Impact Your SEO Ranking?

Categories

  • Analytics & ROI Analysis
  • Company News
  • Content
  • Conversion Optimization
  • CRO
  • Display Advertising/RTB
  • Email Marketing
  • En Español
  • En Français
  • Inbound Marketing
  • Lead Nurture & Marketing Automation
  • Local Search
  • Marketing
  • Mobile
  • Partnership Marketing
  • PPC
  • PR
  • SEO
  • Social Media Marketing
  • Web Design

Additional Posts

Pinterest Badge | Adding Pinterest to Your WordPress Website

5 Ways To Add Pinterest To WordPress

May 28th, 2012 | by Eileen Lonergan

5 Examples of Huge Branding Successes and How You Can Achieve Them Too

May 28th, 2012 | by Rachel Sprung
Local Search Plus Box

The Local Search Plus Box

May 25th, 2012 | by Nyagoslav Zhekov

LET'S TALK

Need more information or want to get in touch?

Get in touch!
  • SEO
  • SEM
  • Display
  • Blog
  • Why Us
  • Join Our Team
  • Contact Us
  • Local SEO
  • Small Business SEO
  • Enterprise SEO
  • International SEO

LOCATION

1305 Pickering Parkway,
5th Floor Pickering, L1V 3P2

PHONE

Toll Free: 1-877-695-7388
Greater Toronto Area: (647) 699-2838

Social

© Search Engine People Inc. 2023 – Canada’s Top Digital Agency
© SEP 2023 – A Search Engine People Company | Privacy Policy

Search Engine People