I'm pretty sure I don't need to tell you why guest blogging is great. But if you need to hear it again, here it is: guest blogging is GREAT! It helps you to gain exposure and reach out to your [...]
It seems like a no-brainer to note that different types of content require different marketing strategies. The challenge comes when we have to get specific about what techniques work best for one or another type of content. In this post, [...]
BuzzFeeds Meme of the Year The other day my daughter had some friends over. Like every other group of teenagers, they were sitting on the couch texting each other. The giggling was infectious so, like any other parent, [...]
Many times at conventions or other industry events I meet or talk with people that I would consider influencers in our industry. Keeping track of them for future engagement though seems to be a problem for me. While I was [...]
There's a lot to love about being a content strategist or social media expert today, and with changes in our industry happening constantly, this career choice is never boring. However, the one thing I never seem to have enough of [...]
Social media marketers have an extremely challenging undertaking now days, especially if the account activities that they manage are not organized within a systematic workflow. The dynamics of the various profiles of their client can get downright overwhelming. Ever changing [...]
If you've spent any time in the world of web design, you've probably heard the term above the fold. This term originated in the newspaper industry, where it refers to the content that is literally on the top half of [...]
These stats provide convinving arguments to be on Tumblr but also zoom in on precisely which audience you will reach there and how.
With recent updates to Google's search engine algorithms, webmasters need to review their on-page SEO tactics once again and ensure that they are using the most future-proof methods available to them. Since you have complete control of the actual content [...]
Many businesses, mine included now use Pinterest in their content marketing strategy, which is no surprise considering its referral potential. With around 48 million account holders, Pinterest is a cheap and effective platform to promote your brand and generate leads. [...]
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