No matter how unique your business, there's a pretty good chance there is at least one other like it. And it's probably located in or near your business area. Because there's so much competition, it's important to stay relevant in [...]
What can local businesses do to take advantage of how user behavior affects their local rankings? How can you tell Google your website is worth visiting? The more a site visitor clicks on your page, the more popular your website [...]
Did you ever hear the story of Ali Baba and the Forty Thieves? The thieves hid a horde of treasure inside a cave, the mouth of which was sealed using magic. Ali Baba, a poor woodcutter, overhears the thieves using [...]
I'm pretty sure I don't need to tell you why guest blogging is great. But if you need to hear it again, here it is: guest blogging is GREAT! It helps you to gain exposure and reach out to your [...]
It seems like a no-brainer to note that different types of content require different marketing strategies. The challenge comes when we have to get specific about what techniques work best for one or another type of content. In this post, [...]
BuzzFeeds Meme of the Year The other day my daughter had some friends over. Like every other group of teenagers, they were sitting on the couch texting each other. The giggling was infectious so, like any other parent, [...]
Many times at conventions or other industry events I meet or talk with people that I would consider influencers in our industry. Keeping track of them for future engagement though seems to be a problem for me. While I was [...]
There's a lot to love about being a content strategist or social media expert today, and with changes in our industry happening constantly, this career choice is never boring. However, the one thing I never seem to have enough of [...]
Social media marketers have an extremely challenging undertaking now days, especially if the account activities that they manage are not organized within a systematic workflow. The dynamics of the various profiles of their client can get downright overwhelming. Ever changing [...]
If you've spent any time in the world of web design, you've probably heard the term above the fold. This term originated in the newspaper industry, where it refers to the content that is literally on the top half of [...]
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