Businesses with a brick-n-mortar location, or those that serve a specific area, need to capitalize on local search. With consumers searching increasingly from mobile devices, it is even more important. The fact is that local search results show based on [...]
Search Engine Optimization or SEO. While many businesses may have an idea of what it is, they may not understand how it works or, at least, how to make the most of it for their business. Every business wants to [...]
No matter how unique your business, there's a pretty good chance there is at least one other like it. And it's probably located in or near your business area. Because there's so much competition, it's important to stay relevant in [...]
What can local businesses do to take advantage of how user behavior affects their local rankings? How can you tell Google your website is worth visiting? The more a site visitor clicks on your page, the more popular your website [...]
Did you ever hear the story of Ali Baba and the Forty Thieves? The thieves hid a horde of treasure inside a cave, the mouth of which was sealed using magic. Ali Baba, a poor woodcutter, overhears the thieves using [...]
I'm pretty sure I don't need to tell you why guest blogging is great. But if you need to hear it again, here it is: guest blogging is GREAT! It helps you to gain exposure and reach out to your [...]
It seems like a no-brainer to note that different types of content require different marketing strategies. The challenge comes when we have to get specific about what techniques work best for one or another type of content. In this post, [...]
BuzzFeeds Meme of the Year The other day my daughter had some friends over. Like every other group of teenagers, they were sitting on the couch texting each other. The giggling was infectious so, like any other parent, [...]
Many times at conventions or other industry events I meet or talk with people that I would consider influencers in our industry. Keeping track of them for future engagement though seems to be a problem for me. While I was [...]
There's a lot to love about being a content strategist or social media expert today, and with changes in our industry happening constantly, this career choice is never boring. However, the one thing I never seem to have enough of [...]
