1. Size Matters Generally, the shorter your domain name, the better. That’s because it’s easier for people to remember and type in a shorter domain than a longer one. Consider the above example, Pets.com is better than something like PetsPetEmporiumAndPuppyStore.com. [...]
On March 29, 2008, WordPress 2.5 was released. Of the many changes and improvements in the new version, perhaps the support of so-called shortcodes was one of the most interesting and useful features. Shortcodes were introduced to create macros [...]
Internet users of today expect that the pages they visit will be fast and smooth. They definitely notice when sites don't run well, so performance is a feature and performance optimization is crucial. For example, pages with longer load times [...]
Whether you're looking to attract new website visitors, grow online sales or keep customers coming back for more, Google AdWords takes the guesswork out of your marketing, connecting you to relevant customers across the web at the very moment they [...]
In the early days of digital marketing, brands and businesses could get away with a lot of shady tactics: overwhelming email spam, sketchy banners and over-the-top, aggressive marketing messages. Flash forward to today, consumers are wiser and they have an [...]
Part of what makes online marketing so attractive to brands and businesses is the fact that you can measure practically everything you do. For some, the goal is as simple as measuring traffic and conversions. For others, ROI is more [...]
by oschene Content marketers are challenged with 3 things: - Producing enough content - Producing content that engages - Producing a variety of content To make this process easier, plan a documented content marketing strategy ahead of time. [...]
Content marketers face two big challenges: Producing enough content Producing powerful content that helps take a business to the next level Let's face it. Generating an unending stream of fresh, unique and valuable content is a big task. You could [...]
Content marketing is one of the biggest success stories in the global marketing industry. Everyday, thousands of pieces of content are published, all professionally planned, commissioned and measured to give brands a powerful way to reach their customers. This builds [...]
So your team does a good job at producing kick-ass content, but you are not really sure how to take it from there. Of course, the content is going to be published on your blog, but how to spread the [...]
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