Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Search Engine People
  • SEO
  • SEM
  • CRO
  • Display
  • Blog
  • Why Us
  • Contact
  • Join Our Team
  • Get A Quote

Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Bing – the search engine of tomorrow?

Ron Kunitzky | October 15th, 2009
Tweet
Share
Share
Pin
0 Shares

There is a lot of talk about Microsoft's "Bing" search engine and how it's emerging as a popular alternative to Google, especially in the US market. According to Comscore, the "Bing" search engine has seen increases of 1% of overall searches performed on the internet from month to month from May - July 2009 and continues to climb in popularity.


raptorallah

Yet with Google still owning 64% of the US search market and even more of that on a global scale (78%), should they be worried? Is the phrase 'I will Google it' going to phase out and be replaced by 'I will Bing it'?....

I'm not sure that such a thing is likely to happen. I've had discussions on this topic with people over and over again and it's all about distribution and the popularity of that distribution. Google has a very solid network of websites using it's search engine in a lucrative partnership program that they have been able to leverage better than anyone else and Google apps are the most popular ones used on Apple's iPhones and RIM's Blackberry's and other smart phones alike.

My take is that it would be really difficult for Bing to become the main player in search and increase it's share five fold in an effort to displace Google as number one. It's not impossible, because truly nothing is impossible, yet for the purpose of this discussion, let's just say that it's highly unlikely that such a thing will happen.


Seph Swain

Microsoft is not only behind Google in it's online distribution network and the creation of mobile apps; they are also still the number three player and not even number two yet with Yahoo! having just over 19% of the market. I like Microsoft's effort here and I am even somewhat impressed with what I have seen when using Bing, but I simply don't see Google slipping to number 2 or 3 anytime soon. Bing wants to be number one, yet they should focus on being number two as that will be a difficult thing to achieve in itself.

Would be interested to hear your thoughts. What do you think?

Ron Kunitzky, an expert in strategic business affiliations and partnerships and founder of Geyser Marketing Group – the Partnership Marketing Firm, and has successfully brokered partnership marketing programs for companies as varied as Coastal Contacts, Dell Computer, NASDAQ, and 1-800-GOT-JUNK?.

Tweet
Share
Share
Pin
0 Shares
Posted in SEO

About the Author: Ron Kunitzky

Ron Kunitzky, an expert in strategic business affiliations and partnerships is the founder of Geyser Marketing Group, and has successfully brokered partnership marketing programs for companies as varied as Coastal Contacts, Dell Computer, NASDAQ, and 1-800-GOT-JUNK?

Geyser Marketing Group

3 thoughts on “Bing – the search engine of tomorrow?”

  1. Tony Lawrence says:
    October 15, 2009 at 7:46 am

    Probably not.

    First, nobody trusts Microsoft. Previous Borg search engines have favored Borg owned results – they are just too greedy and stupid for their own good.

    Second, they don’t have great programmers. All their hype aside, they are too big: you can’t write great code by committee.

    Finally, they are losing market share everywhere. Vista was a bust and Win 7 is likely to be also.

    In a decade or two, Microsoft is not going to matter. And the world will be a better place.

  2. Andi says:
    October 16, 2009 at 2:11 am

    If Bing merges with Yahoo, or better becomes Yahoo it has a chance. Alone nobody has a chance against Google.

  3. Olesya says:
    October 19, 2009 at 3:30 pm

    I can’t imagine this ever happening, not with Microsoft’s poor rep, not with Google’s popularity (and constant improvements), and especially not with those ridiculously annoying commercials!

Comments are closed.

Recent Posts

  • Maximizing Your E-Commerce Sales:
    A CRO Audit Guide
  • Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority
  • A Year in Review: The Digital Marketing Trends That Defined 2021
  • The Basics of Video Marketing
  • Just How Much Do Google Reviews Impact Your SEO Ranking?

Categories

  • Analytics & ROI Analysis
  • Company News
  • Content
  • Conversion Optimization
  • CRO
  • Display Advertising/RTB
  • Email Marketing
  • En Español
  • En Français
  • Inbound Marketing
  • Lead Nurture & Marketing Automation
  • Local Search
  • Marketing
  • Mobile
  • Partnership Marketing
  • PPC
  • PR
  • SEO
  • Social Media Marketing
  • Web Design

Additional Posts

Google Squared and Content Creation — A Writer’s Secret Weapon or Nightmare?

October 14th, 2009 | by Angie Nikoleychuk (Haggstrom)

Learn SEO: Maximize Your Time with Google's Spiders

October 13th, 2009 | by Stephanie Woods

Deja Vu #2: The New Fundamentals

October 13th, 2009 | by Stockbridge Truslow

LET'S TALK

Need more information or want to get in touch?

Get in touch!
  • SEO
  • SEM
  • Display
  • Blog
  • Why Us
  • Join Our Team
  • Contact Us
  • Local SEO
  • Small Business SEO
  • Enterprise SEO
  • International SEO

LOCATION

1305 Pickering Parkway,
5th Floor Pickering, L1V 3P2

PHONE

Toll Free: 1-877-695-7388
Greater Toronto Area: (647) 699-2838

Social

© Search Engine People Inc. 2023 – Canada’s Top Digital Agency
© SEP 2023 – A Search Engine People Company | Privacy Policy

Search Engine People