Image via The Rocketeer Most businesses today have websites with the intent of converting visitors to leads. When it comes to SEO and SEM campaigns, we see a lot of clients placing emphasis on increasing and improving traffic to [...]
So you've decided to implement a shiny new marketing automation software. You can't wait to dive in and start working on dozens of creative campaigns and generate dozens of pretty reports. But before you start - it's important to identify [...]
IBM recently added Silverpop to its portfolio of marketing assets. This is another sign that marketing automation and mass personalization has become a crucial part of today's marketing arsenal. Recently I had the chance to demo Silverpop Engage and [...]
There are several key factors to consider when choosing the right marketing automation platform for your business: pricing, the size of your contacts database, the technical ability of your team, etc. Then there are some smaller intricacies that come to [...]
By now you've probably heard a thing or two about programmatic marketing. But just because you've heard about it, doesn't mean what you've heard is true. As with any buzz-generating term, there are plenty of misconceptions about programmatic marketing. To [...]
I imagine we've all heard the news by now. Google has made yet another change, and this one is huge! Just as the world of online marketing has recovered from Panda, and is still in the process of digging out [...]
Lead nurturing is the acknowledgement of, and investment in, new and existing business opportunities with the intention of developing a loyal following and encouraging repeat business. This kind of relationship marketing relies on a solid understanding of your target market [...]
If there is one thing well known brands have in common, it is that they have a strong singular message that runs through all their marketing efforts. Think of McDonalds' slogan-"I'm lovin' it." So simple yet they've used it for [...]
A common and powerful way to generate leads, build trust and develop rapport is to offer potential prospects a free ebook or whitepaper. But the problem is, in a world where everyone is offering the same thing, how do you [...]
Consultative selling, also known as personal selling, is an approach where your sales team has in-depth discussions with potential clients before positioning products. It emerged decades ago and is now one of the most popular selling methods. At its core, [...]
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