When running a campaign, you would want to track performance of campaign pages. When optimizing a website, you will need to evaluate performance of a content category on your site or a set of pages. There are a couple of [...]
When I built my first WordPress website, and I am using the word "built" liberally, I was encouraged by how many plugins could support the goals I had and what I wanted to do. But these days, the market offers [...]
Having analytics is one thing; knowing how to interpret them is quite another. Here are a few ways that you can gather actionable insights from the SEO analytics that you pay for or gather from your free service. Data Points [...]
No matter what you do, your job is to tell your story - Gary Vaynerchuk As usual, Gary V. is RIGHT. The following stats prove it. 52% of marketers worldwide believe that video best ROI compared to other types of [...]
Source: notprovidedcount.com/ SEO: "What's in a name? That which we call not provided By any other name would still hide my keywords." - not Shakespeare SEO's have almost stopped complaining about Google hiding search keywords. Almost. Searchers are [...]
So you thought you were getting a handle on this whole Google Analytics Referrer spam problem, did you? When referrer spam started being noticed in Google Analytics, people jumped on fixing the problem quickly. If you don't already know what [...]
Part of what makes online marketing so attractive to brands and businesses is the fact that you can measure practically everything you do. For some, the goal is as simple as measuring traffic and conversions. For others, ROI is more [...]
According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online. I've been reading extensively about B2B Lead Nurturing best practices. The more [...]
With the right metrics and a good method for tracking them, you can understand what's working and what isn't, better calculate ROI, and gradually - and continually - improve your content promotion efforts.
While it seems as if Google Analytics has become the de facto installation for web analytics, giving Google your data may not always be a good thing. Piwik Web Analtyics does just about the same job but from the safety and privacy of your own server.