Creative? Lazy? Writing As A Measurable Job

If writing is something you do when or if the muse hits you " youre costing your company money.

If you cant tell how much time, precisely, youll need to write a 1000 word article " youre costing your company money.

Writing is a measurable, controllable process. By measuring the amount of time it can take, you control how much time it will take.

Writing by pedrosimoes7.

How Much Time Does It Take To Write?

It depends, right? There are deep articles and then there are

Nonsense.

If you tried to answer the question, youre trying to answer the question how long is a string.

If you tried to answer the question, youre giving away control and have the writing decide how much time it will cost you.

Why?

Because the best approximation to the answer is Parkinsons Law Work expands so as to fill the time available for its completion

Measure: How Much Do I Write in What Time?

The writing-in-time question is a measurable question.

If youre using a keyboard the measure is called words per minute.

The average typing speed is 38 words per minute. Whats yours?

If you write

  38 words per minute
x15 minutes
____________________

570 words in 15 minutes.

Thats a 1000 word article in half an hour.

How long was your last blog post?

Establish Your Process

That you need an idea, links, quotes, and creative is not an excuse for saying but: theyre the basis of your process.

Your idea comes from your swipe file or your brainstorm.

Your article structure comes from your outline.

Your project support material such as links and quotes comes from your archive, (re)search, or your go-to sites.

You know how long each task takes because you measured what you can complete in a given time " after which you decided how much time each task will take.

Decide & Schedule: How Long Do I Write When

Knowing how many words, posts or articles you can write in what amount of time, you and not the content get to decide when it gets written and when it is finished.

Go ahead: use a timer. Set yourself a deadline. Dont ask how much time it will take to write the post; see how much post you write in the time youve set yourself.

How can you refine this process? Do you think we should add flex-time for things like getting coffee, editing, going to the toilet?

About the Author: Ruud Hein

My paid passion at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. People who know me know I love coffee.

Ruud Hein

Additional Posts

How to Get People to Do Stuff In Social Media

Ruud Questions: Alysson Fergison aka SEOAly

Solve A Problem To Achieve Social Media Marketing Success

In compliance with Ontario’s non-essential business closure our physical offices are closed until further notice. Fortunately our willingness to adopt work from home and the required technology over the past two years has allowed us to continue our operations without impact. For our valued clients and partners you can expect the same great level of service and execution you have become accustomed to.

Many clients/prospects have reached out to us in an effort to introduce new campaigns as quickly as possible. In an effort to help our clients pivot we have increased our campaign build capacity. We are now able to turn new campaigns over in 2-3 business days opposed to the typical 5-7 business day turnaround time. Please note that campaign launch approvals from the vendor side (Google, Bing, Facebook, Instagram etc.) may be delayed as those companies migrate to work from home.

For existing clients please reach out to your account manager with any questions you may have.

For non-clients looking for assistance with new campaigns please Contact Us

Read previous post:
How to Get People to Do Stuff In Social Media

This is the fourth part in a four-part series on How To Ensure Social Media ROI. Read previous parts here:...Read...

Close