How Google+ Will Shape Future Search Results


In previous years, site owners could manipulate the search engine algorithm to make their site appear high in the search engine results. But Google has been making careful changes to its algorithm methods to give other quality sites a fair chance at appearing high in search engine results.

In February 2011, Google released one of several future algorithm updates, called Panda. Panda removed all of the a lot of spam sites and low quality sites from the search engine results. Many content farms contained low quality articles or spam articles, and after the Panda updates, these sites took a major hit. Though many site owners were disappointed about the changes, Google holds firm to its belief that it is making the search engine more relevant to users.

Now, Google is taking further steps to change the whole search engine experience for users. Google's creation of its own social media site, Google+, can very well shape the future search methods and results.

Google Plus+1

The plus one button that is suddenly appearing next to every URL in a Google search is associated with the Google+.

This button is Google's version of the like and thumbs up button from Facebook and Youtube.

Unlike those two sites, the plus one button operates on a search engine scale, rather than a website scale. Therefore, it is possible to reach millions of people with this simple feature, even people who are not a part of a social media site.

When a person clicks the plus one button next to a site, it sends recommendations to his or her friends, letting them know about their friend's recommendation. This is a great way to not only receive word of mouth marketing, but also appeal to different audiences.

Moreover, Google is using the plus one button to refine its search algorithm. It is relying on the opinion of users to determine what is and is not a quality site. This new search engine method is similar to a democratic vote. Google listens to the voice of the users and what they deem high quality.

It should be easy to see that you should get as many plus one clicks for your site as possible for a few different reasons. First, each person who clicks on your plus one button will consequently recommend your site to his or her friends. Second, Google is trending towards this type of recommendation for ranking sites. Therefore, the more plus one clicks your site has, the higher your site will appear in search results. Third, everyone can see how many plus one clicks your site has. Therefore, even if no one in their network has recommended your site, they can still see how many people did recommend your site.

Google+ is more than just a social networking site. It is quite possibly the future of search results. As studies are released, many more people will understand just how important Google+ and the plus one button really are. The earlier you accumulate plus one clicks, the higher ranking it will receive from Google.

About the Author: Zienna Miller

Aside from writing exciting news about internet marketing, Zienna Miller's passion lies with her pet animals that include dogs, cats, lizards, snakes, and even miniature teacup pigs.

Additional Posts

The Facebook PPC Opportunity

The Six Month Plan To Social Media Dominance

Location-Based Marketing for Local Businesses

In compliance with Ontario’s non-essential business closure our physical offices are closed until further notice. Fortunately our willingness to adopt work from home and the required technology over the past two years has allowed us to continue our operations without impact. For our valued clients and partners you can expect the same great level of service and execution you have become accustomed to.

Many clients/prospects have reached out to us in an effort to introduce new campaigns as quickly as possible. In an effort to help our clients pivot we have increased our campaign build capacity. We are now able to turn new campaigns over in 2-3 business days opposed to the typical 5-7 business day turnaround time. Please note that campaign launch approvals from the vendor side (Google, Bing, Facebook, Instagram etc.) may be delayed as those companies migrate to work from home.

For existing clients please reach out to your account manager with any questions you may have.

For non-clients looking for assistance with new campaigns please Contact Us

Read previous post:
The Facebook PPC Opportunity

Facebook’s share of online advertising revenue has grown considerably over the last 3 years, largely due to some significant and...