if you can talk about it you can write it

I'm pretty sure that if I ask an SEO what the optimum content length is that does best in Google, they would have an answer for me.

They won't need 30 minutes of silence to carefully and artistically craft their answer.

Why?

Because they know what they're talking about.

If you can tell me what you want to say, you can write what you want to say.

If You Can't Talk About It, You Can't Write It

if you can't talk about it you can't write it

The only valid reason not to write (yet) is when you can't talk about a topic. And the single reason you won't allow yourself to talk about it is because you don't have enough information (yet).

But get this: doing (re)search for your article is not writing. Getting project support material isn't writing. Neither factors into your writing time.

But Isn't Writing A Creative Process?

Heck no! Not if you mean all creative and no process. If it was that simple the world would be way richer in great writers.

Writing is a craft. A craft is something you do. And by doing it all the time, you become skillful at it.

So, what did you write today?

Additional reading:

About the Author: Ruud Hein

I love helping to make web sites make it. From the ground up if needed. CSS challenges, server-side scripting, user and device friendly JavaScript tricks search engines have no problems with. Tracking how the sites perform and then figuring out how to make that performance and the tracking better. I'm passionate about information. No matter how often I trim my feeds in my feed readers (yes, I use more than one), I always have a couple of hundred in there covering topics ranging from design to usability, from SEO to SEM, from life hacks to productivity blogs, from.... Well, you get the idea, I guess. Knowledge and information management is close to my heart. Has to be with the amount of information I track. My "trusted system" is usually in flux but always at hand and fully searchable. My paid passion job at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. It's good to have you here: pleased to meet you!