Pay per click (PPC) advertising and campaigns have now become the main source of advertising on the internet. Before we jump into the tips and tricks section of this article, lets have a brief look at what pay per click advertising really is.
Pay per click advertising means that you are in control of who visits your website. You dont have to pay for clicks that are not to your site. If a person doesnt click on your link but sees it, then this is called an impression and you dont have to pay for that.
There are some things you need to take care of if youre thinking of running a pay per click advertising campaign.
Pay More Attention To Quality Rather Than Quantity
What is meant by Quality here is the type of people who are visiting your website. If a person is only visiting your website, he is known as a visitor. A visitor who buys something is called a customer. If you have targeted your market wisely, then youll have good quality visitors and most of them would become customers. Here are some points that can determine if you have successfully targeted your customers or not.
- The visitors open your website and browse through it.
- They are interested in what you are offering.
- They buy what is being offered and become customers.
- They are from the countries that you want to target.
- They come back to your website again.
Use Tracking To Evaluate Your Campaigns
Using a tracking service has two advantages:
- It allows you to have some accountability, meaning you can always check that the services that youre getting are worth paying for or not.
- Check the effectiveness of the clicks and make changes in your strategy, if needed.
Watch Out For Pay Per Click Fraud
Pay per Click fraud means to increase the number of clicks of an advertising campaign illegally. Two different definitions include clicks made by users who are only visitors and clicks that are artificially generated.
PPC Fraud can be done by rival companies who like to increase the marketing budget of their competitors by either clicking on the ads of their competitors themselves or by hiring people to do so.
What To Do Then?
Keep a close eye on the number of clicks you get every day. If the numbers are more than usual, you might want to check the IP addresses from where the clicks got generated. If you see several clicks from a single IP then report it to the search engine you are using.
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