Adwords’ CTR matters. It’s not only a measure of success but can also get you better ad-rates.
Here are 5 of the industry’s best CTR strategies….
The 5 Best AdWords CTR Strategies
Tag: PPC
Here’s Why Google AdWords Phrase Match Matters [Stats + Theory]
A few months ago Bryant Garvin wrote an interesting post arguing how phrase match keywords have negligible use in Google…
The Top 10 Features Of A Great Landing Page
Want conversions? Incorporate these 10 characteristics of top landing pages…
AdWords for Non-Profits: Maximizing Your Google Ad Grant
The Google Ad Grant program provides free AdWords advertising to eligible non-profit organizations, and yet the average grantee only uses…
The 10 Step Google Search Remarketing Setup Guide for AdWords (RLSA)
Heard about RLSA? Remarketing Lists for Search Ads? Google search remarketing? If so, you’re in the minority. According to Google…
4 New AdWords Innovations Rolling Out That Will Save You Time
Written with Andrew Popowycz, PPC Specialist. On April 22nd, Google announced some innovative features that they will be rolling out…
AdWords Campaign Management – Best Practices for 2014
After a long winter, its time to put the hat and gloves away and take a fresh look at how…
(Not Provided) Data in Adwords: The Facts
Paul Feng (Product Management Director of Adwords) announced that Adwords has rolled out secure search (SSL encryption) for signed-in searches:…
How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations
Building Likes To Your Page with Facebook PPC
Facebook is huge. But how huge is huge? Like 1.19 billion active monthly users as of September 2013. As such,…
