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Who Mentors the Mentor?

The Search Engine People Blog is all about sharing Digital Marketing best practices and knowledge to help Grow Businesses.  I’m writing this post because one of the most important elements of growing your businesses is growing yourself.    When you run a business there is a [...]

How Important is Content for SEO?

Content is extremely important for SEO, without it search engines won’t have enough information to index your pages correctly and help you rank. If you don’t have a solid SEO strategy, then the pages on your website will never be seen or [...]

By |2025-02-07T12:50:24-05:00October 2nd, 2020|Content, SEO|

What is Digital Transformation?

 Digital transformation is the concept of businesses using technology to change the way their employees, customers, and processes operate in order to improve the performance of the business. This usually happens in response to a changing environment and changing market needs. Industries are being transformed [...]

How has COVID-19 Shifted Digital Marketing?

As COVID-19 has spent the greater part of this year on a world-wide tour, the impacts on the global economy have been widely felt. While many industries have already made commendable come-backs from the crippling impacts of the first couple [...]

Is Radio Advertising Effective?

While other forms of marketing and advertising are on the rise, don’t count out radio just yet. The truth of the matter is that radio advertising can be very effective in a number of ways:  as one part of an overall marketing mix  for the right businesses/at the right time  with the right conditions  [...]

Mobile Advertising and Marketing

Everyone and their grandmother now proudly flaunt a mobile phone, so it comes as no surprise that mobile advertising is one of the most effective methods of reaching your target customer base. In fact, mobile marketing has already surpassed desktop advertising, and the [...]

How Do I Get an Ad On Instagram?

With more than 1 billion monthly active users, Instagram is the perfect place for you to reach your target audience and grow your business. Running Instagram ads can help you reach customers at any stage of the sales funnel and drive new and returning users to purchase products and services.  Want to get an ad [...]

How to Market College Programs

With such a large number of post-secondary choices available to students, todays higher education market is more competitive and challenging to navigate than ever before. It is well established that prospective students start their research online, so why not meet them where they are?  A smart digital marketing strategy can be impactful and [...]

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