Toll Free: 1-877-695-7388

GTA: (647) 699-2838

Search Engine People
  • SEO
  • SEM
  • CRO
  • Display
  • Blog
  • Why Us
  • Contact
  • Join Our Team
  • Get A Quote

Toll Free: 1-877-695-7388

GTA: (647) 699-2838

SES Toronto 2010: Driving Customers Through the Purchase Funnel & Dispelling the Myths of Display

Tyler Calder | June 10th, 2010
Tweet
Share
Share
Pin
0 Shares

We're all in for a treat with this session! Mike O'Sullivan and Chau Le of Microsoft Canada discuss how you can drive customers through the purchase funnel.... with a little help from our friend, Display.

So, why Search and Display Together?

  • Bring new prospective customers into the Purchase Funnel
  • Target customers at key touch points in the funnel
  • Create a pull and push mechanism that overcomes disruption caused by media fragmentation

Some Research Stats from Chau Le:

  • 31% of Internet Users who respond to Online Advertising Clicked on the Ad Itself; Another 27% used a Search Engine
  • When the latency element is factored in, the number of Internet users who perform a search for the company, product or service, that was the focus of the online display ad... nearly doubles from 27% to 49%
  • When Search is Paired with Display, click volume increased by 27% and conversions by 41%
  • Users exposed to both search and display converted at a much higher rate... 22% better than search alone!
  • When the messaging in your Search and Display campaigns are consistent with each other, Paid Search clicks increase by 65% and CTRs by 58%

So, what are the key takeaways here?

  • Adopt a holistic approack towards your campaigns by using both display and search to influence the consumer in their journey from awareness to purchase
  • Bring new prospective customers into the funnel by running display campaigns.
    Tweet
    Share
    Share
    Pin
    0 Shares
Posted in Display Advertising/RTB

About the Author: Tyler Calder

Tyler is VP of Client Strategy at Search Engine People Inc., one of Canada's largest and most trusted internet marketing companies. He also teaches a 12 week Search Engine Marketing course at the University of Toronto and the intensive 1-Day SEO and PPC courses for the IAB.

Recent Posts

  • Maximizing Your E-Commerce Sales:
    A CRO Audit Guide
  • Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority
  • A Year in Review: The Digital Marketing Trends That Defined 2021
  • The Basics of Video Marketing
  • Just How Much Do Google Reviews Impact Your SEO Ranking?

Categories

  • Analytics & ROI Analysis
  • Company News
  • Content
  • Conversion Optimization
  • CRO
  • Display Advertising/RTB
  • Email Marketing
  • En Español
  • En Français
  • Inbound Marketing
  • Lead Nurture & Marketing Automation
  • Local Search
  • Marketing
  • Mobile
  • Partnership Marketing
  • PPC
  • PR
  • SEO
  • Social Media Marketing
  • Web Design

Additional Posts

SEO Then & Now – Liveblogging SES Toronto

June 10th, 2010 | by Helen M. Overland

How Combining SEO Tools Can Make For Higher Rankings

June 9th, 2010 | by Jenny Pilley

Ecommerce SEO Checklist

June 8th, 2010 | by Rebecca Wright

LET'S TALK

Need more information or want to get in touch?

Get in touch!
  • SEO
  • SEM
  • Display
  • Blog
  • Why Us
  • Join Our Team
  • Contact Us
  • Local SEO
  • Small Business SEO
  • Enterprise SEO
  • International SEO

LOCATION

1305 Pickering Parkway,
5th Floor Pickering, L1V 3P2

PHONE

Toll Free: 1-877-695-7388
Greater Toronto Area: (647) 699-2838

Social

© Search Engine People Inc. 2023 – Canada’s Top Digital Agency
© SEP 2023 – A Search Engine People Company | Privacy Policy

Search Engine People