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Tag: net revenue per visit

Measure Search Marketing Efficiency Beyond ROI With Net Revenue per Visit

February 27th, 2012 | by Ruth Burr

If (like many sites) you’re making money both from selling a product and from selling ad impressions on the site, you’ll need to help your ad sales team hit their traffic numbers while making sure you’re growing product sales. That’s why in addition to metrics like visits, page views, and (of course) revenue, you should measuring your net revenue per visit over time….

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Posted in Analytics & ROI AnalysisTagged analytics, net revenue per visit, ROI, sep3 Comments

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