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Tag: ROI

4 Types Of Interactive Content That Drives Leads

July 16th, 2015 | by Adrienne Erin

So you’re looking for content that will drive engagement, generate leads and lead to greater exposure online? Consider interactive content….

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Posted in ContentTagged Content, content marketing, marketing, ROI

How To Track and Identify Your Social Media Wins

February 21st, 2013 | by Mike Wilton

By now you know your business needs to get involved with this wild and crazy thing they call social media….

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Posted in Social Media MarketingTagged goals, ROI, social

What’s the ROI?: Measurement and Valuation of Social Media Accounts as Intangible Assets.

April 11th, 2012 | by Glenn Friesen

Can accounting really be more important than control in the awesome world of social media? I’d say so. Success in social media has to be about delivering value. Doing meaningful things. Earning and deserving attention. And then, accounting for that awesome activity afterward….

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Posted in Analytics & ROI AnalysisTagged ROI, social2 Comments

Measure Search Marketing Efficiency Beyond ROI With Net Revenue per Visit

February 27th, 2012 | by Ruth Burr

If (like many sites) you’re making money both from selling a product and from selling ad impressions on the site, you’ll need to help your ad sales team hit their traffic numbers while making sure you’re growing product sales. That’s why in addition to metrics like visits, page views, and (of course) revenue, you should measuring your net revenue per visit over time….

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Posted in Analytics & ROI AnalysisTagged analytics, net revenue per visit, ROI, sep3 Comments

Measuring Results and Utilizing Social Media for Maximum Impact

January 11th, 2012 | by Chris Marentis

Every local business should be utilizing social media in one way or another to boost their business and build their…

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Posted in Analytics & ROI Analysis, Social Media MarketingTagged Business, local, ROI, social1 Comment

Help! My Blog Traffic is Dying & So Am I

September 12th, 2011 | by Rick LaPoint

I received an email the other day from a Blogger.

“I’m dejected…depressed… and wondering whether I should even continue.”

Getting a new site off the ground is difficult enough. But getting a new Blog to be popular in a short period of time requires realistic world view and a workable plan….

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Posted in Analytics & ROI AnalysisTagged Blogging, Business, ROI

5 Steps to Boost Audience Engagement [ROI]

April 27th, 2011 | by Suzanne McDonald

The WHO and WHY go before ROI. It’s that simple….

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Posted in Analytics & ROI AnalysisTagged 5, Content, engagement, interaction, listpost, process, ROI, social

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