Wow! What a beating Google took on the heels of the comScore data showing Google's paid search ads were down 12% in January from October, and flat from a year prior.

"Has Google Peaked?"

Google's shares drop as surfers cease clicking, another wails.

Dear Goth, has there been more fraught chest-thumping, more moaning, since last Celine performed that song at the 69th Annual Academy Awards?

Google will go on. And oddly enough, if surfers have stopped clicking and are now only treading water like Leonardo's Jack Dawson just before succumbing in that movie where Celine performed that song then why haven't Yahoo and MSN been just as negatively affected?

Is it because this isn't an online advertising situation but a Google situation?

Coke. Coke. Coke. Coke. Pepsi. Coke. Coke. Coke. Pepsi. Coke. Coke. Pepsi.

There's always going to be a number two and their always going to have to try harder. Hard enough to make number one nervous. Still number one. But nervous.

Should be fun to watch.

Have a good one.

~The (SEP) Guy