How To Write So It Matters

We - you and I - often talk about how to write, how to blog. Especially when you want to make the best impression.

Here's what we came up with:

Write me a letter. A short letter from the heart, one meant to really help me.

Write To A Friend


Picture someone you like or love.

She has started a business. She relies on you to give her real advice.

There's no faking it this time. No fluff.

You're writing to her: this needs to be for real.

Whether she makes money and earns a living or loses everything ... depends on you.

This time, you're playing with lives.

Write As If It's The Last Time

Write as if this is your only chance to help your friend.

You can't convey all your marketing knowledge, SEO strategies, caveats, what if's, and cool tool tricks in this short time.

Don't try to tell it all: anything important will drown in a sea of information.

Make it matter. Make your words matter. Make your message matter.

Write What You Know

Write what you know about things you know. Don't fake it.

Remember the last time you heard someone fake it on something you know all about?

Don't be that douche.

Pick One Thing

Focus on one single thing within one single topic.

Don't stray.

Find the heart of your post and stick to it.

Take what doesn't belong away and use it for another post.

One post: one idea.

Keep It Simple & Short

Hey, my mom wont let me swear so that's what I say KISS stands for -- and I'm sticking to it 😉

Your friend isn't a professional; you are.

Talk straight. Say what you have to say as cleanly and simple as you can.

If you can say what you have to say without the need to define words, then you know you're done.

Tell Me How To Do

Make what you write actionable.

Everybody says make a business plan but how do I do that? How do I make my business fantasy a business plan?

Don't tell me what to do; tell me how to do it.

Every douche can say "market on Twitter" or "get a Facebook page". Only you can say how to do what so that it really happens.

Don't Make Me Look Stupid

I'm learning, just like you.

Don't write how astounded you are at how many people don't get it. That's me you're talking about. Your wife. Your husband. Your friend.

The reader isn't stupid: she's your manager.

Don't Set To Impress

Forget about impressing other professionals: it doesn't happen.

Don't worry. It's not you; it's them.

Forget about rockstar fame: it's fake.

Keep writing and you will impress. With a post you thought least likely to do so.

Question: what's your guiding principle to make it matter? You can leave a comment by clicking here.

About the Author: Ruud Hein

My paid passion at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. People who know me know I love coffee.

Ruud Hein

Additional Posts

4 SEO Lessons from Gramps

5 Ways to Generate More Likes On Your Facebook Page

How To: Create An Editorial Calendar

Read previous post:
4 SEO Lessons from Gramps

Age-old SEO lessons my 92 year old gramps taught me...Read More...