Whether your local internet marketing strategy includes local citations, geo-targeting, or local social media marketing, it is important to properly optimize your businesss website, when your business has more than one location. It is common knowledge among SEOs that it is a good marketing strategy to have unique, optimized URLs for every page of your [...]
There has been a lot of change in the local landscape ever since Google rolled out Google+ in 2011. From Google Maps, to Google Places, to Google+ Local and Google+ Business Pages it seems near impossible to keep tabs on what exactly local SEO's and small businesses are dealing with when it comes to [...]
Based on a recent study of large businesses and national brands conducted by Balihoo (a local marketing firm), it has become apparent that businesses will continue to focus more of their marketing efforts in 2013 on local internet marketing. Over 90% of these businesses and brands project that in 2013 they are likely to maintain [...]
Localized SEO is different than other SEO campaigns. To put it simply, it isn't so "macro". There are usually no departments that you are dealing with. There is less money. In most cases, it is a highly intimate relationship between yourself and the business owner. Smaller doesn't necessarily have to mean less though. If you [...]
A top concern for small business owners is trying to find more customers through local and mobile search. And the numbers are there — local search has or is poised to take over. According to the Localeze/15miles "Local Search Usage Study" (2012), 61% of smartphone owners conduct local searches, with the number one reason being [...]
Digital Marketing Strategy for Increased Local Business ranking: Efficiency and Consistency are Crucial!
The more efficient and consistent your digital marketing strategy is, the more profitable your results can be. However, if you pay no attention to efficiency and consistency, then you might end up at the bottom! In order to rise to the top of local business Internet search, consider the following…
In order to have a successful presence on the web, you need to find others who share your interests, views, values, and goals. Whatever topic you happen to blog about, there are probably hundreds of other people blogging on the same topic and over a hundred fifty million blogs on other topics. That means there are plenty of bloggers ready for discovery in your own niche, but also that it can be enormously difficult to find them.
Uncover existing opportunities for your local business and help outline how to expand from there.