Shift To Local Internet Marketing Continues To Grow In 2013

by Chris Marentis February 15th, 2013

Based on a recent study of large businesses and national brands conducted by Balihoo (a local marketing firm), it has become apparent that businesses will continue to focus more of their marketing efforts in 2013 on local internet marketing. Over 90% of these businesses and brands project that in 2013 they are likely to maintain [...]

Localized SEO is different than other SEO campaigns. To put it simply, it isn't so "macro". There are usually no departments that you are dealing with. There is less money. In most cases, it is a highly intimate relationship between yourself and the business owner. Smaller doesn't necessarily have to mean less though. If you [...]

Local Social Media: Where Should You Stake Your Claim

by Mike Wilton November 20th, 2012

How to determine which online social networks are best for your local business efforts.

How to set-up your Google+ Local page

by Brian Farrell October 30th, 2012

A top concern for small business owners is trying to find more customers through local and mobile search. And the numbers are there — local search has or is poised to take over. According to the Localeze/15miles "Local Search Usage Study" (2012), 61% of smartphone owners conduct local searches, with the number one reason being [...]

The more efficient and consistent your digital marketing strategy is, the more profitable your results can be. However, if you pay no attention to efficiency and consistency, then you might end up at the bottom! In order to rise to the top of local business Internet search, consider the following…

How to Find Bloggers in Your Niche

by Shane Jones October 1st, 2012

In order to have a successful presence on the web, you need to find others who share your interests, views, values, and goals. Whatever topic you happen to blog about, there are probably hundreds of other people blogging on the same topic and over a hundred fifty million blogs on other topics. That means there are plenty of bloggers ready for discovery in your own niche, but also that it can be enormously difficult to find them.

Uncovering and Expanding Your Local Search Presence

by Mike Wilton September 21st, 2012

Uncover existing opportunities for your local business and help outline how to expand from there.

Depending upon your local business goals, Pinterest can be a great way to build your customer engagement. However, like with other social media platforms, its important to understand the nuances of the audience on Pinterest and craft content which will resonate with that group. The following are seven steps your local business should take to [...]

Local Business Owners – Protect Your Domain Name!

by Chris Marentis August 21st, 2012

This is IMPORTANT. The following story is a real life example as to why (and the inspiration for this post).

As Google strives to provide the most relevant search results, it is only natural that geo targeting is becoming more and more important each day. Here is how to optimize the geo targeting of a single-region site and how to effectively geo target multi-regional sites. Single-Region Site The following is a brief look at geo [...]