/Local Search

How To Make Content Relevant For A Specific Location

If you are marketing a local business, you know your online content has to be relevant for your chosen location. You want your website to attract the right type of visitors, i.e. people looking for information, services or products related [...]

By |September 20th, 2013|Content, Local Search|Comments Off on How To Make Content Relevant For A Specific Location

The 5 Corner Stone Strategies for Local Search You Can't Ignore

Prominence in the local search results is often considered the Holy Grail for bricks and mortar businesses.

Targeting area-specific terms in your SEO efforts is extremely profitable. People searching for goods in a particular area are much more likely to be [...]

By |September 16th, 2013|Local Search|3 Comments

5 Quick Tips for Local Inbound Marketing

Inbound marketing is quickly becoming a very popular marketing strategy. This is because inbound marketing continues to prove to be a very effective marketing strategy. Inbound marketing can be especially effective for smaller local businesses and here are five quick [...]

By |September 10th, 2013|Inbound Marketing, Local Search|2 Comments

Preparing Your Business for the New Google Maps

The new Google Maps is now open to the public.

There are big changes made to the web interface, which will revolutionize the way we use, view, and search for local places in the future. These changes will have an impact [...]

By |July 18th, 2013|Local Search|Comments Off on Preparing Your Business for the New Google Maps

What To Do If You Get A Bad Online Review

Do you know what one of biggest fears that small business owners have?

Getting a negative online review.

I think that's because business owners know how important word-of-mouth referrals are to their business. Ask any business owner what their best source of [...]

By |July 9th, 2013|Local Search, SEO, Social Media Marketing|2 Comments

Making Sense of Your Google Business Listings

Google Places, Google Maps, Google+, Google Local... chances are you have your business listed somewhere across these Google products, but how do you know what they are used for and how to make changes to them? Here's a handy guide [...]

By |June 25th, 2013|Local Search|5 Comments

How to Do SEO for Restaurants (Local Business Blueprint)

Running a restaurant can be difficult enough; from dealing with suppliers to organizing menus, satisfying customers and managing employees, it's a wonder that anybody gets a moment to breathe. When you add in online marketing the complexity reaches [...]

By |June 21st, 2013|Local Search, SEO|5 Comments

How Do Small Businesses Grow Local Inbound Links?

One of my first in-house SEO management positions was for a company called Sesame Communications in Seattle. Sesame is a leader in dental and orthodontic patient communications. They create an online presence for their clientele (dentists and orthodontists) as well [...]

By |June 7th, 2013|Local Search|Comments Off on How Do Small Businesses Grow Local Inbound Links?

5 Essential Local SEO Tools for Marketing a Small Business Online

Let's say you are a small business owner who wants to make their brick-and-mortar store popular online. Or, let's say you are a local SEO consultant who is helping the said owner with Internet promotion.

What marketing tools can you use [...]

By |May 20th, 2013|Local Search, SEO|4 Comments

The Formula For Local SEO Success

Local marketing experts will tell you that the world of local search marketing is highly competitive and oftentimes intimidating. However, with the inclusion of the "7-pack" on the first page of Google's SERPs, there is at least a target that [...]

By |May 8th, 2013|Local Search|1 Comment