20 Basic HTML & CSS Tricks For Marketers

Back in the day (pre-marketing automation software), marketing didn't require too many technical skills. It has become essential today for the savvy marketer to be able to both build and tweak email templates, landing pages or websites without needing to [...]

By |April 24th, 2015|Marketing, Web Design|1 Comment

How To Market A Brand Operating In An Unpopular Industry

Getting publishers and influencers to link to or promote your content can be tricky. And we know we need to create unique, quality content that adds genuine value but that's easier said than done when so much content comes [...]

By |April 21st, 2015|Marketing|Comments Off on How To Market A Brand Operating In An Unpopular Industry

How To Increase Conversions 120%+ With Less Form Fields

This is the million dollar question isn't it? Every form needs to collect enough information to qualify a lead or close a sale... but too many fields will result in abandonment. So what's the answer? This is going to be [...]

By |April 17th, 2015|Marketing, Web Design|3 Comments

The Difference Between Marketing And Growth Hacking

Define marketing. For many of us this would be a relatively easy thing to do. The process by which a company or business promotes their latest products or services to existing and potential customers using techniques such as market research [...]

By |April 10th, 2015|Marketing|Comments Off on The Difference Between Marketing And Growth Hacking

How To Use Post-Conversion Engagement To Keep Your Valuable Leads And Customers

Digital marketers place a lot of emphasis on conversions - and for good reason. Conversions (or desired actions that you want your users to take, such as downloads or sales) represent success. But of course, success doesn't end there. You've [...]

By |March 19th, 2015|Marketing|1 Comment

Online Reputation Management Strategy

Social media platforms, online reviews and blog articles have made it ever so easy for members of the public, or for other companies, to leave online comments or negative reviews that mar your business' reputation.

Of course, there is nothing any [...]

By |March 13th, 2015|Marketing|6 Comments

5 Proven Strategies To Attract Qualified Leads

It's important to make the distinction between just attracting web traffic and attracting quality traffic. These are strategies that will drive more qualified leads.
1. Content
Having engaging quality content on your site with the proper keywords helps your visibility when users [...]

By |March 6th, 2015|Marketing|2 Comments

30 Days Of Essential Online Marketing Tools

Online start-ups can be an adventure. But sometimes, that adventure can feel like a never-ending roller coaster, as you work to keep your marketing plan-and business--on track.

Management, marketing and product-focus are a tough balance to strike when you're [...]

By |March 5th, 2015|Marketing|Comments Off on 30 Days Of Essential Online Marketing Tools

Selecting A Google Trusted Photographer for Google Business Inside View

Google Business View is an online marketing tool that uses the same technology as Google StreetView. It lets businesses that get found on Google display a 360 virtual tour of the business location on the Google My Business page. These [...]

By |February 13th, 2015|Marketing, SEO|Comments Off on Selecting A Google Trusted Photographer for Google Business Inside View

How To Identify Fake Reviews

There are a lot of opinions in the land of the World Wide Web. When it comes to doing online business, these opinions can both help and hinder progress. When potential customers turn to online reviews to help them in [...]

By |February 2nd, 2015|Marketing|2 Comments