Marketing

/Marketing

11 Techniques To Identify Your Brand’s Evangelists

Social media has changed the way we shop for services and products. According to Hubspot, consumers are a whopping 71% more likely to buy from a company if a social connection has recommended them on social media. This is brand [...]

By | July 25th, 2016|Marketing|Comments Off on 11 Techniques To Identify Your Brand’s Evangelists

SnapChat vs YouTube For Business

New social platforms are launched all the time. Just like Richard Branson's famous quote “business opportunities are like buses; there’s always another one coming”, you can rest assured that there will be another social platform or app coming soon. Perfecting [...]

By | July 22nd, 2016|Marketing, Social Media Marketing|Comments Off on SnapChat vs YouTube For Business

Setting Up Your Video Content Strategy

It’s no longer a question of whether users prefer video content to other forms of content, especially on mobile sites. Users enjoy short-form content that is easily digestible more than any other content, regardless of the device they use to [...]

By | July 21st, 2016|Content, Marketing|Comments Off on Setting Up Your Video Content Strategy

Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)

The previous articles in the "Influencer Marketing 101" series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) This comprehensive series is sequential. For maximum value, I highly recommend [...]

By | May 31st, 2016|Content, Inbound Marketing, Marketing, Social Media Marketing|Comments Off on Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)