Back in the day (pre-marketing automation software), marketing didn't require too many technical skills. It has become essential today for the savvy marketer to be able to both build and tweak email templates, landing pages or websites without needing to [...]
Getting publishers and influencers to link to or promote your content can be tricky. And we know we need to create unique, quality content that adds genuine value but that's easier said than done when so much content comes [...]
This is the million dollar question isn't it? Every form needs to collect enough information to qualify a lead or close a sale... but too many fields will result in abandonment. So what's the answer? This is going to be [...]
Define marketing. For many of us this would be a relatively easy thing to do. The process by which a company or business promotes their latest products or services to existing and potential customers using techniques such as market research [...]
Digital marketers place a lot of emphasis on conversions - and for good reason. Conversions (or desired actions that you want your users to take, such as downloads or sales) represent success. But of course, success doesn't end there. You've [...]
Social media platforms, online reviews and blog articles have made it ever so easy for members of the public, or for other companies, to leave online comments or negative reviews that mar your business' reputation.
Of course, there is nothing any [...]
It's important to make the distinction between just attracting web traffic and attracting quality traffic. These are strategies that will drive more qualified leads.
Having engaging quality content on your site with the proper keywords helps your visibility when users [...]
Online start-ups can be an adventure. But sometimes, that adventure can feel like a never-ending roller coaster, as you work to keep your marketing plan-and business--on track.
Management, marketing and product-focus are a tough balance to strike when you're [...]
Google Business View is an online marketing tool that uses the same technology as Google StreetView. It lets businesses that get found on Google display a 360 virtual tour of the business location on the Google My Business page. These [...]
There are a lot of opinions in the land of the World Wide Web. When it comes to doing online business, these opinions can both help and hinder progress. When potential customers turn to online reviews to help them in [...]