How To Promote Your Event

by Ann Smarty June 17th, 2014

You have been working hard, perfecting every detail of that incredible event. The date is drawing nearer, and there is only one thing to do: get the word out. Promotion is one of the most important elements to a successful event of any kind, whether professional or personal. Failing to spread awareness will lead to [...]

6 Tips for Marketing “Big Content”

by Bernadette Coleman June 13th, 2014

It seems like a no-brainer to note that different types of content require different marketing strategies. The challenge comes when we have to get specific about what techniques work best for one or another type of content. In this post, Ill cover some key strategies for marketing what I call big content " major publications [...]

A co-worker recently showed me the Ghostery extension for Chrome while working on a client project. I was so fascinated that after I added it to my growing list of Chrome extensions – I went to create a post in our internal knowledge center about it. This led me to thinking – what other handy [...]

National enterprise marketing on social media platforms has changed dramatically in the past few years. Most major social media sites now have analytic tools available for users to measure the efficacy of their campaigns, but that doesnt necessarily solve the challenges faced by national brands that implement campaigns across vast networks and geographic areas. Popular [...]

How To Keep Your Email Subscribers

by Heba Hosny May 26th, 2014

When was the last time you forwarded a Newsletter that you really liked to friend? How frequently do you unsubscribe from Newsletters? Have you been a subscriber to a Newsletter(s) for more than a year? My wild guess is that most people will respond to question 1 by saying: "Never!" As for question 2, the [...]

  Working in the digital marketing space is a double-edged sword. The constant change in the industry is what attracts many marketers. However, staying ahead of the curve can prove to be a significant challenge while balancing the day-to-day demands of your job. Ive found that one major key to success is maintaining a tight [...]

4 Free Tools To Give Your Marketing Campaign Data Context

by Christine Bellefontaine May 20th, 2014

When you're managing a digital marketing campaign, it's easy to get caught up in data point metrics: CPCs, CPAs, likes, re-shares. When it comes to digital, almost all of these have a number attached. That's the beauty of digital – it's measurable and you can set benchmark KPIs, and before you know it, you're churning [...]

In the non-profit world, resources are low but ambition is high. So how do you maximize the resources you have so that the largest audience possible not only learns about your work and initiative, but loves you and wants to help you? Improve your presence online. Having a strong presence online will help you reach [...]

How To Manage Negative Reviews

by Vicki Carayannakis April 29th, 2014

When you're buying your new smartphone, consumer reviews are your best friend. However, as a business owner, consumer reviews can be a scary ordeal. Dimensional Research conducted a survey which included the responses of 1,046 people about the impact of consumer reviews on their buying decisions. Of the consumers who recalled having read online reviews [...]

Let's be honest- a lot of successful businesses are boring. Not everyone can be American Apparel, and that can get discouraging to the marketing director who is trying to find ways to promote something that's absolutely mind numbing. But guess what? Crazy, funny and bold digital products can make up for the lack of interest [...]