Social media has changed the way we shop for services and products. According to Hubspot, consumers are a whopping 71% more likely to buy from a company if a social connection has recommended them on social media. This is brand [...]
It’s no longer a question of whether users prefer video content to other forms of content, especially on mobile sites. Users enjoy short-form content that is easily digestible more than any other content, regardless of the device they use [...]
Aren’t all marketers trying to achieve growth?
This is a question that often follows when topics like “growth marketing” or growth hacking” come up.
The answer is yes, but there are still some key differences in growth marketing that sets it apart [...]
As a business owner you may have seen the term “reputation management” being bandied about recently. Basically, reputation management refers to methods of influencing and controlling an individual’s or business’s reputation, an increasingly important factor when it comes [...]
... because fake reviews are not only immoral -- but also illegal
It's never been easy to earn customer's favor, especially in terms of explicit public appraisal like an online review. As responsible business owners we all [...]