National enterprise marketing on social media platforms has changed dramatically in the past few years. Most major social media sites now have analytic tools available for users to measure the efficacy of their campaigns, but that doesnt necessarily solve the challenges faced by national brands that implement campaigns across vast networks and geographic areas. Popular [...]

How To Keep Your Email Subscribers

by Heba Hosny May 26th, 2014

When was the last time you forwarded a Newsletter that you really liked to friend? How frequently do you unsubscribe from Newsletters? Have you been a subscriber to a Newsletter(s) for more than a year? My wild guess is that most people will respond to question 1 by saying: "Never!" As for question 2, the [...]

  Working in the digital marketing space is a double-edged sword. The constant change in the industry is what attracts many marketers. However, staying ahead of the curve can prove to be a significant challenge while balancing the day-to-day demands of your job. Ive found that one major key to success is maintaining a tight [...]

4 Free Tools To Give Your Marketing Campaign Data Context

by Christine Bellefontaine May 20th, 2014

When you're managing a digital marketing campaign, it's easy to get caught up in data point metrics: CPCs, CPAs, likes, re-shares. When it comes to digital, almost all of these have a number attached. That's the beauty of digital – it's measurable and you can set benchmark KPIs, and before you know it, you're churning [...]

In the non-profit world, resources are low but ambition is high. So how do you maximize the resources you have so that the largest audience possible not only learns about your work and initiative, but loves you and wants to help you? Improve your presence online. Having a strong presence online will help you reach [...]

How To Manage Negative Reviews

by Vicki Carayannakis April 29th, 2014

When you're buying your new smartphone, consumer reviews are your best friend. However, as a business owner, consumer reviews can be a scary ordeal. Dimensional Research conducted a survey which included the responses of 1,046 people about the impact of consumer reviews on their buying decisions. Of the consumers who recalled having read online reviews [...]

Let's be honest- a lot of successful businesses are boring. Not everyone can be American Apparel, and that can get discouraging to the marketing director who is trying to find ways to promote something that's absolutely mind numbing. But guess what? Crazy, funny and bold digital products can make up for the lack of interest [...]

Planning Your Social Media Mother's Day Campaign

by Michelle Rebecca April 22nd, 2014

We love our moms, and after all they've done for us, it only seems fitting to celebrate them in a big way. With a kick-butt marketing campaign designed to get the word out about your products and services, you can make the day of every mom out there AND generate some great business at the [...]

How to Encourage User Reviews: Tips for Small Business

by Alicia Thomas April 22nd, 2014

If you're a business owner, you likely already know the importance of getting reviews from your customers. From a digital marketer's perspective, there are two main reasons why online user reviews are so important: Having reviews of your product or service can have a real effect on potential customers who are researching online. A recent [...]

7 Ways to Work Storytelling into Your Marketing

by Mandy Boyle April 21st, 2014

Storytelling is the part of marketing they always forget to tell you about, yet is as ancient and practiced as the concept of community itself. Between the KPIs and the demographics, storytelling in marketing can occasionally get lost. But losing the aspect of storytelling in your marketing is what may be causing you to miss [...]